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15:56:28 <Ian> Meeting: Merchant Adoption Strategy
15:56:56 <Ian> Agenda: https://lists.w3.org/Archives/Public/public-payments-strategy/2017Feb/0006.html
15:56:58 <Ian> Chair: Ian
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16:05:00 <Ian> topic: Merchant questions
16:05:08 <Ian> https://lists.w3.org/Archives/Public/public-payments-strategy/2017Feb/0007.html
16:05:38 <Ian> https://github.com/w3c/payment-request-info
16:05:43 <Ian> https://github.com/w3c/payment-request-info/wiki/FAQ
16:06:11 <Ian> IJ: (Note to self: add disclaimer these are draft answers)
16:06:30 <Ian> IJ: Ok to start to push these to the site?
16:07:15 <Ian> Ken, Andrew: Ok to put on site...but let's scrub site
16:08:42 <Ian> https://github.com/w3c/payment-request-info/wiki/ImplementationStatus
16:09:25 <Ian> IJ: I might say "experiment with" instead of "launch"
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16:10:44 <Ian> (IJ: need to learn more about WebView scenario)
16:11:48 <Ian> Ken: if you are having interop issues, where do you go to find out?
16:11:58 <Ian> ...e.g., not yet supported, or is a bug?
16:12:09 <Ian> Ken: What version of browser supports this spec?
16:12:33 <Ian> IJ: Explain feature detection
16:14:04 <Ian> IJ: I think it's tough to determine whether it's a spec bug or a browser bug
16:14:41 <Ian> Andrew: one scenario is interop with apps that link to merchant sites
16:14:47 <Ian> ...the app's browser
16:16:28 <Ian> Q. Is this API available for in-app payments?
16:20:34 <Ian> Q. What's the expected impact on cart adoption/conversion?
16:20:48 <Ian> IJ: I would mention autofill data from google, doing better than that, and don't have much data yet
16:20:58 <Ian> andrew: +1 to shared narratives
16:21:34 <Ian> Ken: Another approach I took relates to the value of a 1-click button
16:21:38 <Ian> ...and impact
16:21:57 <Ian> ...I found some data (not sure how reliable) that showed the difference in conversion rates on a site with 1-click v other sites
16:23:26 <Ian> Ian: +1 if we can link to public data
16:24:25 <Ian> Ken: there is also public information re: cart abandonment
16:24:35 <Ian> ..that's another piece of business case for why doing this
16:25:12 <Ian> https://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it
16:26:45 <Ian> Ken: I have seen this worldpay chart a lot
16:26:59 <Ian> ...this one is aging; would be good to find more recent
16:27:28 <Ian> IJ: +1 to looking at document reasons for abandonment and how this helps
16:27:46 <Ian> https://www.w3.org/Payments/IG/wiki/Web_Payments_WG_Charter_FAQ
16:27:53 <Ian> https://www.w3.org/Payments/IG/wiki/Web_Payments_WG_Charter_FAQ#Who_will_benefit_from_these_standards.3F
16:28:32 <Ian> Ken: +1 to throwing it out there and let people contribute other questions and more recent/relevant data
16:28:42 <Ian> Q. How/when will this solution scale?
16:28:49 <Ian> IJ: Can you say more about what that one mean?
16:28:54 <Ian> Andrew: Two elements to this one
16:29:05 <KenM> Source: http://www.formisimo.com/blog/shopping-cart-abandonment-rate/
16:29:08 <Ian> ...merchants want to know where they fit into the timeline..and when they will see others using it
16:29:48 <Ian> ...the other piece of this is from ecommerce platforms who support lots of merchants ...how scalable is it for their platform
16:29:52 <Ian> IJ: Let's ask shopify!
16:31:11 <Ian> IJ: +1 to highlighting scalability, easy support for new payment methods
16:32:40 <Ian> Andrew: I have a 2016 chart...but not as familiar with the source
16:33:04 <Ian> Ken: We can also see whether there is consistency across years
16:33:32 <Ian> ...and in particular the stubborn hold outs that we think that the spec addresses them
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16:33:48 <Ian> Andrew: For some people I've spoken with, they get the conversion topic
16:34:41 <Ian> Ken: Segmentation changes the speaking points
16:35:34 <Ian> ...there are also different topics such as user experience, security
16:35:48 <Ian> ..you need a diverse set of benefits and value proposition to address the diverse needs of each group
16:39:10 <Ian> Topic: Drafting text
16:40:37 <Ian> IJ: Happy to draft; but I can't do this for 10 days or so
16:41:26 <Ian> Andrew: Not sure I could answer all the questions right now; would like to see them
16:41:33 <Ian> Ken: I can take a shot at answering some of them
16:41:48 <Ian> ..I can also point to who I think should be answering them
16:44:04 <Ian> IJ: would be great to come up with a strategy for answering each question
16:44:11 <Ian> Ken: We also need diagrams
16:44:53 <Ian> ...or rather imagery for business/marketing people
16:45:34 <Ian> ...here's how you could adopt it into what you have
16:46:14 <Ian> ...maybe organized by segment
16:46:28 <Ian> ...some scenarios like (1) one button (2) small number of buttons
16:48:29 <Ian> [IJ notes two graphics: what the checkout page looks like (buttons); what the app selection looks like]
16:52:20 <Ian> Q. What payment methods work with W3C's API?
16:56:39 <Ian> Q. What wallets do I need to support?
16:56:47 <Ian> (IJ got that question at CNP last year)
17:02:04 <Ian> Topic: FTF meeting goals
17:02:08 <Ian> - Developer portal feedabck
17:02:14 <Ian> - Support for a shared brand
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17:07:33 <zkoch> present+ zkoch
17:08:28 <Ian> present+ Molly
17:10:31 <Ian> Ken: PCI involvement might also provide some assurances to merchants
17:11:04 <Ian> ...forward motion from pilots would also provide incentive and motivation
17:11:21 <Ian> ...illustrate this is taking off
17:11:53 <Ian> https://lists.w3.org/Archives/Public/public-payments-strategy/2017Feb/0007.html
17:12:10 <Ian> https://github.com/w3c/payment-request-info
17:12:57 <Ian> topic: Brand
17:13:08 <Ian> zkoch: Still working on it
17:15:52 <Ian> https://github.com/w3c/payment-request-info/wiki/FAQ
17:16:24 <Ian> zkoch: There are three columns
17:16:28 <Ian> 1) How do I use the API
17:16:33 <Ian> (technical questions)
17:16:41 <Ian> 2) Marketing questions
17:16:53 <Ian> (benefits, impact on conversinos, who has launched, etc.)
17:17:03 <Ian> 3) User experience flow questions
17:17:12 <Ian> ..here's my checkout, how is this supported?
17:17:16 <Ian> ...I need coupon cods
17:21:08 <Ian> Molly: also fundamental questions v. edge
17:21:12 <Ian> ...+1 to tech v. user experience
17:21:29 <Ian> zkoch: On the question of "how we think this will end up"
17:21:49 <Ian> ...we have a long integration guide, lots of technical details and subtleties
17:22:03 <Ian> ...it's long and we get lots of questions anyway
17:22:12 <Ian> ...so I think we should break them out
17:22:51 <Ian> ...also helpful to breakout across audiences (on multiple pages)
17:23:35 <Ian> zkoch: part of the goal is to also have browser vendors get behind single documentation site
17:27:50 <Ian> zkoch: I think that there are incentive structures such as "PR API supporting tokenization with easy UX"
17:30:54 <Ian> Ken: clarity around PCI would help
17:31:17 <Ian> ...visibility of a partnership would help
17:32:07 <zkoch> They move….slower?
17:32:08 <zkoch> ;)
17:32:59 <Ian> Ken: Beyond developer guides, we need business-level value proposition
17:34:31 <Ian> (Revisiting other topics)
17:34:34 <Ian>  - graphics
17:34:43 <Ian> - value proposition
17:36:35 <Ian> IJ: Got any visual?
17:38:11 <Ian> Ken: I'm happy to contribute to building visuals
17:38:16 <Ian> ...creating  a few different examples
17:38:24 <Ian> ...e.g., if you are a large merchant with a single buy button
17:38:38 <Ian> ...or if you are a merchant with your own pay button but have also committed to other brands , how does it work?
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17:40:36 <Ian> ACTION: zkoch to look at whether there are reusable mockups
17:40:37 <trackbot> Created ACTION-53 - Look at whether there are reusable mockups [on Zach Koch - due 2017-03-03].
17:40:58 <Ian> 1) The flow
17:41:12 <Ian> 2) impact on merchant checkout sites for various segments
17:41:21 <Ian> 2) impact on user experience of data entry / choosing how to pay
17:44:38 <Ian> zkoch: I will check out our pitch deck
17:46:05 <Ian> [Recap]
17:46:07 <Ian> Prep for FTF
17:46:09 <Ian>  - visuals
17:46:16 <Ian> - FAQs
17:46:18 <Ian> - brand questions
17:46:32 <Ian> Topic: Next call
17:47:05 <Ian> Proposed: 8am PT on 3 March
17:47:08 <Ian> zkoch: that's sort of early
17:47:19 <zkoch> :D
17:47:31 <Ian> Proposed: 9am PT on 3 March
17:47:32 <Ian> Ken: +1
17:47:36 <Ian> Molly: +1
17:48:09 <Ian> Zach: +1
17:48:16 <Ian> ...but I am out 3 March
17:48:56 <Ian> RRSAgent, make minutes
17:48:56 <RRSAgent> I have made the request to generate http://www.w3.org/2017/02/24-wpwg-minutes.html Ian
17:49:00 <Ian> RRSAgent, set logs public
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