Merchant Adoption Strategy

<scribe> Chair: Ian

Identity

zkoch: Having various discussions and there seems to be support for an open checkout identity
... still need more time to make internal progress

IJ: What can we do to help?

zkoch: It would be helpful to hear from others that they would be available to advocate for an open web checkout

molly: I will check

<koalie> IJ: Had a chat with Adam yesterday

<adamR> zkoch: I have a query in to our head of marketing

IJ: Time frame zach?

zkoch: next call

IJ: Ken, how does it look from the Amex side to drive an identity for open web checkout?

Andrew: The identity effort resonates for me
... having some branding will help merchants
... they may be familiar with w3c but not payment request API

<zkoch> I like that!

Ken: We'd be interested in supporting a proposal from zach that improves participation of all the different parties
... there's definitely good will
... It would be helpful to build out a matrix that helps different merchants understand how they will participate
... What I haven't seen is some sort of matrix that outlines the different types of merchants out there; what would appeal to them about w3c specs, and how those specs will help them.
... I don't think that there is a one-size fits all approach here

IJ: Would it be useful to hear from larger WG next week on this?

zkoch: Yes

<zkoch> New open web proposal: “Zach Pay” -> I shall present at the f2f

Dev resources

https://github.com/w3c/payment-request-info

IJ: Where to start/ Who will take assignments?

Ken: when the charter was written, I am assuming that the merchant role in adopting the PR API was balanced against other roles in the ecosystem

IJ: We did not have an outreach plan at charter time.

Ken: One approach is to start with pilots, or showcase examples
... these are used to bolster the business case and advocate for greater adoption
... identify the incentives (both carrots and sticks)
... if we don't have demos right now that are public, we should look at creating some
... from an Amex perspective, a high-level swath would be: (1) pilot project in four regions (e.g., N.A., S.A., EMEA, Asia-Pacific)
... we could find some high-profile partners
... and if those are favorable, use those to drive additional adoption

<Molly> I'm sorry everyone, I have to run!

IJ: could Amex take the lead on such a project?

Ken: We would like to support the effort.
... an effort should have both technical and business components
... I mean the business component as directed toward the merchant

<zkoch> :)

Ken: understanding pain points
... big obstacle I've found is how to communicate it
... it seems like w3c work requires a lot of pictures

<zkoch> Unfortunately I have to head out to make next meeting… This is interesting. Would like to continue at our next chat

next meeting?

Proposed 24 Feb at 8am PT

(an hour earlier than usual)

Andrew: Agree with some of the challenges Ken cited, and articulating the story for the merchant

https://github.com/w3c/payment-request-info/blob/master/README.md

scribe: we'd like to continue to help

--

Code examples

User experience patterns

Answers to common questions

Implementation status

Branding guidance

Value proposition

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Andrew: For generating new stuff, I need to check internally

Ken: I could see doing some trial runs (e.g., a few slides) and then testing them
... people want simple, illustrated
... questions like "how does this work with big merchants who already have a checkout button"
... or "if merchants already have checkout buttons by contract, how does this work"?

Andrew: I have heard similar questions to the ones Ken has raised
... and also agree that different sized merchants have different questions
... also have questions about promotions are applied.

PROPOSED: Gather questions (and draft answers) from merchants (or senior managements)

<scribe> ACTION: Ken to gather some questions from merchants/others [recorded in http://www.w3.org/2017/02/10-wpwg-minutes.html#action01]

<trackbot> Error finding 'Ken'. You can review and register nicknames at <http://www.w3.org/Payments/WG/track/users>.

<scribe> ACTION: Andrew to gather some questions from merhcants/others [recorded in http://www.w3.org/2017/02/10-wpwg-minutes.html#action02]

<trackbot> Created ACTION-51 - Gather some questions from merhcants/others [on Andrew - due 2017-02-17].

IJ: Any other questions or thoughts?

https://github.com/w3c/webpayments/wiki/Adoption2017

<koalie> thanks all, bye!