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"Entertaining Content"

The Third W3C Web and TV Workshop

19-20 September, 2011

Hollywood, California, USA


"Continuing the Global Conversation on Key Issues in Web & TV Convergence"

Hosted by Comcast Cable

W3C gratefully acknowledges the generous support of Comcast to make this Workshop possible.

comcast logo

W3C thanks Tomo-Digi for its support of this Workshop.

Tomo-Digi logo

If you're interested in being a Sponsor for this workshop, please contact J. Alan Bird at abird@w3.org or +1 617 253 7823. For additional information about Sponsorship programs, please visit the Sponsor site.

Important Dates

August 1, 2011
Reservation booking opens for discount hotel rate.

August 15, 2011
Deadline for Position Papers and Statements of Interest
Submit Papers and Statements to team-webtv-ws-submit@w3.org.

August 23, 2011
Position Paper acceptance notification and workshop registration instructions sent.

September 11, 2011
Program, accepted position papers and detailed logistics information posted on the workshop website.

September 12, 2011
Deadline for workshop registration (September 12, noon Eastern

September 12, 2011
Deadline for hotel discount rate

September 19, 2011
Workshop Begins (9:00 AM).

September 20, 2011
Workshop Ends (5:00 PM).

September 30, 2011
Conference minutes posted on the workshop website.

October 4, 2011
Conference deliverables posted on the workshop website.

Workshop Organizing Committee

  • Yosuke Funahashi, Tomo-Digi
  • Giuseppe Pascale, Opera Software
  • Mark Vickers, Comcast Cable
  • Karen Myers, W3C
  • Kaz Ashimura, W3C

Program Committee

The program committee consists of:

  • Ralph Brown, CableLabs
  • Pablo Cesar, CWI
  • Yosuke Funahashi, Tomo-Digi
  • Tatsuya Igarashi, Sony
  • Masahito Kawamori, NTT/ITU-T
  • Hyeonjae Lee, LG
  • Ted Leung, Disney
  • Giuseppe Pascale, Opera
  • Stephan Steglich, Fraunhofer Gesellshaft
  • Mark Vickers, Comcast
  • Chris Wilson, Google
  • Olivier Thereaux, BBC
  • Kazuyuki Ashimura, W3C

The Program Committee will review Position Papers to determine the workshop agenda and to select and invite authors to give presentations for discussion.


The following resources are available on the W3C server:

Workshop Overview

Following the success of its regional workshops in Tokyo, Japan and Berlin, Germany, the W3C will host a third workshop on Web and TV convergence in Hollywood, California on 19-20 September, 2011. In the previous two workshops, participants identified opportunities for convergence of Web and TV infrastructure and began identifying technical challenges. This third workshop will continue these efforts, with a particular focus on the needs of content creators and distributors. Additionally, there will be an opportunity to discuss and debate some of the initial requirements arising in the Web and TV Interest Group that began its work in February 2011. It is expected that starting this fall, these requirements will drive W3C Working Group activity, defining new standards for the Web.

The W3C invites submission of short presentations on Web & TV convergence, such as:

  • Home networking
  • Issues in delivering commercial video to web browsers
  • Web support in connected TVs
  • International TV standards and web standards convergence
  • User interface for Web & TV
  • Multiple screen scenario

In addition, W3C Members will present status on current activities, including:

  • HTML5
  • Web and TV Interest Group's Home Networking Task Force
  • Web and TV Interest Group's Media Pipeline Task Force
  • Update on other relevant W3C standards work

Although we anticipate significant participation from organizations in North America, all W3C Workshops are international and we encourage participation from relevant industries all over the world.

Who should attend?

W3C invites up to two attendees per company from industry sectors and categories such as:

  • Advertising
  • Backend service providers such as Content Management Systems
  • Broadcast and media companies
  • Browser vendors (including embedded browsers)
  • Cable operators
  • Consumer electronics manufacturers
  • Content developers, aggregators and delivery providers
  • Device manufacturers
  • Gaming companies
  • Internet video
  • Middleware developers
  • Network providers and telecommunications companies, especially video service divisions of those companies
  • Service vendors of cloud computing
  • Standardization organizations related to Web & TV
  • Television operators (broadcast, cable, satellite)
  • Video delivery systems
  • VOD operators
  • Government organizations seeking to standardize the integration of broadcasting and Web technologies
  • Academic researchers with an interest in smarter integration of Web technologies, broadcasting and non-PC devices

Among the attendees of the previous two Web & TV workshops were representatives from: ACCESS, BBC, BSkyB, CableLabs, Canon, Cisco, Comcast, Dolby, Ericsson, Fuji Television, Hearst Interactive, Huawei, Hulu, Intel, IPTV Forum Japan, ITU-T, KDDI, KT, LG, Melco, Microsoft, Mitsubishi, Nagravision, National Council for the Blind of Ireland, NEC, Netflix, NHK, Nippon Television, NTT, Nokia, Open IPTV Forum, Opera, Oracle, Orange, Panasonic, Philips, Qualcomm, Samsung, SanDisk, Slovak Telekom, Sony, Sony Ericsson, STMicroelectronics, TBS, Technicolor, Time Warner Cable, Tomo-Digi, Toshiba, T-Systems, TV Asahi, TV Tokyo and WOWOW.


The workshop will be held on Monday and Tuesday, September 19-20, 2011. The workshop program will run from 9 am to 5 pm on both days.

Note: There will be a meeting of the W3C Web & TV Interest Group the following two days, September 21-22. While the Workshop is open to non-W3C members, the Interest Group meeting is only open to W3C members. (See: http://www.w3.org/Consortium/join)

Workshop Venue:


The workshop will be held at The Globe Theatre at Universal Studios Hollywood
100 Universal City Plaza
Bldg. 5511-6, Universal City, CA 91608, USA

Hotel Information:

We have reserved a block of rooms at a special discount rate with the Hilton Hotel Los Angeles/Universal City, 555 Universal Hollywood Drive, Universal City, CA 91608. You will receive information about how to register after you submit your Position Paper or Statement of Interest.

Workshop Goals

The goal of this workshop is to continue the global conversation about the convergence of the Web & TV so that we can gather additional use cases and requirements leading to standardization work. We encourage stakeholders who have not yet participated in previous Web & TV workshops or the Interest Group to attend. We are particularly interested in the perspectives from content creation and delivery organizations, since video content and distribution requirements are one of several key focus areas for the W3C Web & TV Interest Group.

At this workshop we will also brief attendees on the latest status of the W3C Web & TV Interest Group, including work to date by the Home Networking Task Force. Updates from other external standardization organizations are also welcome, particularly those that participated in the first workshop in Tokyo and the second workshop in Berlin.

Web and TV


Possible topics include, but are not limited to the following:

  • Implementability and Reliability
  • Personalization
  • Accessibility
  • Content Rights
  • Viewpoints on use cases for Web & TV
  • Connect and Link
  • Specific Suggestions on APIs
  • Adaptive Streaming
  • Extensions to HTML5
  • Relationship with existing approaches

Note: Updates on the topics discussed during the previous two workshops will be on the agenda. (See also the IG report for the details):

Use cases and requirements from new stakeholders:

  • A survey of existing integration of Web technologies
  • Demonstrating the advantages of Web-based framework
  • Standardization of Web-based frameworks for the development of broadcasting/content delivery systems
  • Relationship between existing broadcasting/content delivery systems and Web standards
  • The role of Web-based broadcasting/content delivery approaches for improving the quality and reducing cost
  • The role of Web-based approaches for improving accessibility
  • The role of Web-based approaches for nomadic user interfaces where users switch devices in the midst of using an application
  • Requirements for extensions to existing standards (e.g., HTML, CSS) to improve the support of broadcasting on various non-PC devices
  • What additional standards are needed to support Web-based technologies (e.g. HTML5)
  • Re-use of existing W3C/non-W3C markup languages for richer broadcasting/content delivery services


The main outcome of the workshop will be the publication of a report that will serve as a guide for further work in W3C.

Requirements for Participation

Participation will be governed by the following:

  • To ensure maximum interaction among participants, the number of participants will be limited to two from one company.
  • W3C membership is not required to participate in this workshop.
  • Attendees are required to submit a Position Paper (Presenters) or a Statement of Interest (Non-presenters).

Requirements for Presenters:

Position Papers will be the basis for the discussions at the workshop. Each organization or individual wishing to participate in the workshop and give a presentation on his or her idea must submit a Position Paper by email to <team-webtv-ws-submit@w3.org> by 15 August 2011. The program committee will select papers that provide insight into the use cases and requirements for deeper understanding of key issues in Web & TV convergence.

Position Papers should be written in English. Examples may be illustrated with non-English languages with an English explanation. All submissions should be 1 to 5 pages in length, although they may link to longer versions or appendices. Allowed formats are valid (X)HTML, PDF or plain text. Papers in any other format (including invalid (X)HTML) may be returned with a request for correct formatting.

Position Papers will be published on the public Web page of the workshop. Submitting a Position Paper comprises a default recognition of these terms for publication. The Program Committee reserves the right to decline submissions that are not deemed relevant to the workshop's stated goals.

The Program Committee will ask the authors of particularly salient submissions to present their position at the workshop to foster discussion. Presenters will be asked to make the slides of the presentation available on the workshop home page in HTML, PDF or plain text.

Position Papers should explain the participant's key issue(s) in Web & TV convergence, e.g., a limitation, constraint or difficulty in their systems or services. The following should be clearly mentioned in the paper:

  • Description on participant's use case that demonstrates the issue
  • Describe participant's system or service (if possible)
  • Why the participant can't use existing standards to accomplish their use case?
  • What could be standardized to improve the situation?

Concrete examples should be included in the above issue description.

See also the following example Position Papers:

Requirements for Observers:

A non-presenter must submit a Statement of Interest. Statements of Interest must be submitted by email to <team-webtv-ws-submit@w3.org> by 15 August 2011.

Statements of interest should explain the following:

  • The participant's interest in the workshop
  • Their viewpoint

See also the following example Statements of Interest:

Workshop Organization

Workshop Registration:

A registration page for the workshop will be provided shortly. Please note that your submission of a Statement of Interest or Position Paper is required to register. We encourage you to register as soon as possible to optimize your travel arrangements.

Workshop languages:

Position Papers and Statements of Interest must be submitted in English.

The workshop will be conducted in English, and the published minutes will be written in English.

Yosuke Funahashi, Giuseppe Pascale, Mark Vickers, Karen Myers and Kaz Ashimura, Workshop Organizing Committee

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