W3C Logo ubiweb

W3C Workshop: Augmented Reality on the Web

In association with MobEA

June 15 - 16, 2010 Barcelona
Co-located with Mobile 2.0


Original Call for Papers, Workshop Description and venue details.

EasyChair space (authors/reviewers)

List of attendees.

Full list of papers

Workshop Report

Mobile 2.0 conference website

Twitter: If you are tweeting about the event please use the hashtag #w3car

Twitter 't' Follow w3c_omweb

Workshop Support

Open Media Web

FP7 and EU logos The workshop has received funding from the European Community's Seventh Framework Programme (FP7/2007-2013) under grant agreement n°248687. (Open Media Web Project)

The chairs gratefully acknowledge the support of Professor Manel Medina and UPC in running the workshop.


Please note that this agenda is subject to change at short notice.

Tuesday 15th June 2010
WelcomeSetting the Scene
13.30 - 14.30

The co-chairs (Daniel Appelquist, Rittwik Jana, Phil Archer and Christine Perey) will set the scene for the workshop [slides] including:

  • why we are here, what we're going to achieve;
  • a review of the AR Summit held at the Mobile World Congress in February 2010;
  • the recent ARE conference in Santa Clara (Damon Hernandez) ;
  • a broad overview of the AR ecosystem;
  • a brief overview of the W3C process for creating standards [Slides].

The session will conclude with a tour de table so that we will learn about the people who have come together for the workshop.

Session 1Framing the Question
14.30 - 14.45Considerations of Generic Framework for AR on the Web Jonghong Jeon, Standardization Research Center, ETRI. [Paper] [Slides]
14.45 - 15.00Augmentation Concerns Andrew Braun, Sonyericsson [Paper] [Slides] (summarized by Phil Archer in the author's absence)
15.00 - 15.15Integrating Augmented Reality in the Web Romain Bellessort Canon Research Centre, France [Paper] [Slides]
15.15 - 15.30Components of AR as a mass medium: A view on standardization Dirk Groten, CTO, Layar [Slides]
15.30 - 16.00Panel discussion. Chair: Dan Appelquist (Vodafone).
  • Claudio Venezia, Telecom Italia [Paper]
  • Alex Phillips, IBM
  • Chris Burman, Connected Environments
  • Timo Engelke, x3dom.org
16.00 - 16.15Coffee
Session 2What Role for Standards?
16.15 - 16.30Beyond the Keyhole Klas Hermodsson, Sonyericsson [Paper] [Slides]
16.30 - 16.45Mobile Augmented Reality Browsers Should Allow Labeling Objects Jose Gato-Luis, Libre Software Research [Paper] [Slides]
16.45 - 17.00Towards building augmented reality web applications Jens de Smit SURFnet [Paper] [Slides]
17.00 - 17.15Comparing KARML and ARML Wolfgang Damm, Mobilizy [Slides]
17.15 - 17.45Panel discussion. Chair: Phil Archer (W3C).
17.30 onwardsDemos: your chance to show off!
  • David Robustelli & Simon van Cleeff The Young Generation [Paper] [Slides]
  • Fátima Acien Martinez ARPA Solutions [Paper]
  • Claudio Venezia, Telecom Italia, [Paper]
  • Chris Burman, Connected Environments
  • Timo Engelke, Fraunhofer IGD [slides]
  • Jose Gato Luis, Universidad Rey Juan Carlos
Dinner supported by Acrossair (again, thank you acrossair!)
Wednesday 16th June 2010
09.00 - 09.30Coffee
Session 3Data ↔ Realities ↔ Things
09.30 - 09.45Portholes & Plumbing: how AR erases boundaries between 'physical' & 'virtual' Chris Burman Connected Environments [Paper] [Slides]
09.45 - 10.00Exploiting Linked Open Data for Mobile Augmented Reality Vinny Reynolds, Michael Hausenblas, Axel Polleres, Digital Enterprise Research Institute (DERI) [Paper] [Slides]
10.00 - 10.15Basic Concepts in Augmented Reality Audio Jacques Lemordant, INRIA [Paper] [Slides]
10.15 - 10.45Panel discussion. Chair: Rittwik Jana (AT&T).
10.45 - 11.00Coffee
Session 4Augmented World, Real Business
11.00 - 11.15Augmented Citizen Dan Romescu [Paper]
11.15 - 11.30Augmented Reality at IBM Alex Phillips [Paper] [Slides]
11.30 - 11.45Payment for AR information: from pay-per-use to sponsored Manel Medina, Manuel García-Cervigón, Marcel Medina (esCERT-UPC & Aztive) [Paper] [Slides]
11.45 - 12.00Augmented Reality and standards in the Building and Medical Industries Damon Hernandez [Slides]
12.00 - 12.30Panel discussion. Chair: Christine Perey (Perey Research & Consulting).
12.30 - 12.45Talking points, Dan Appelquist & Christine Perey
12.45 - 13.30Lunch
13.30 - 14.30Activity: Mapping the landscape
14.30 - 14.45Coffee
14.45 - 15.30Summary, Next Steps and Action Items. [Slides]


The chairs can be reached via w3car@easychair.org

Photo credits: Luis A. Muñoz, Paco CT, Jaume Meneses - Some rights reserved

Phil Archer $Date: 2010/06/24 11:58:12 $ by $Author: phila $