- Seamless integration of systems
 
  - Large number of options when needing a service
 
  - Very exciting world that is about to become reality
 
This message generated hype:
  - Intensive promotion of product (from Oxford Paperback
    Dictionary and Thesaurus)
 
  - Promotional publicity of an extravagant or contrived kind
    (from Merriam-Webster's
    Online Dictionary, 10th Edition)