The Web borrows familiar concepts from physical media (e.g., the notion of a "page") and overlays them on top of a networked infrastructure (the Internet) and digital presentation medium (browser software). This is a convenient abstraction, but when social or legal concepts and frameworks relating documents, publishing and speech are applied to the Web, the analogies often do not suffice. Publishing a page on the Web is fundamentally different from printing and distributing a page in a magazine or book.
Communication is often subject to governance: legislation, legal opinion, regulation, convention and contract; these are ways in which society looks to enforce norms, for example, around copyright, censorship, privacy and other areas. But there is often a mismatch between governance intended to apply to the Web (usually based on the analogy with physical media) and the technology and architecture used to create it.
One particular mismatch is the way in which publication can happen without any judgment or review by Web subsystems, with the process based on actions of end-users. For example, web intermediaries such as proxies, archives, search engines, or by content transformation services might be part of the publication pipeline. For the most part, such sub-systems cannot exercise the kinds of judgment needed, even if required to by governance.
This document is intended to inform future social and legal discussions of the Web by clarifying the ways in which the Web's technical facilities operate to store, publish and retrieve information, and by providing definitions for terminology as used within the Web's technical community. This document also describes the technical and operational impact that does or could result from legal constraints on publishing, linking and transformation on the Web.
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This is an Editor's Draft which the W3C TAG intends to become a Working Draft on the Recommendation track at W3C.
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Publication as a Working Draft does not imply endorsement by the W3C Membership. This is a draft document and may be updated, replaced or obsoleted by other documents at any time. It is inappropriate to cite this document as other than work in progress.
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In recent months there have been several legal actions against individuals for linking to illegal or seditious material and against organizations for making available material that has been authored elsewhere but is deemed inappropriate or offensive for various reasons. "Linking" is a blanket term that is often used in the press but as this document explains in section 4.3 Aliasing and section 4.4 Including there is a difference between including material from another site and providing a link to material on another site and this difference can be crucial from a legal point of view. Similarly, as we explain in section 4.2 Caching and Relaying there are several kinds of intermediaries that store and/or integrate material from other sources and the laws should and in some cases do distinguish between them.
As the Web has worked its way into our lives and access to the Internet is likened to free speech, it is also increasingly subject to governance. By governance we mean the general idea of societal controls, whether by legislative, regulatory, court order, contractual, or other means. Unfortunately, a number of problems arise when dealing with governance of the Internet.
The goal of this document is to clarify technology. If it informs policy makers and thus helps make better policies it will have succeeded in its goals. A secondary goal is to point out that many restrictions on the use of Web material that are commonly written into Terms and Conditions are better implemented by technology. For example, if a Website does not want other sites linking to specific pages it is more effective not to provide URIs for those pages rather than to include this restriction in the Terms and Conditions.
Readers who are interested in legal opnion and case citations related to linking and the role of intermediaries, the most common causes of lawsuits, as well as other related matters may want to consult ChillingEffects.org and LinksandLaw.com.
The act of viewing a web page is a complex interaction between a user's browser and any number of web servers. Unlike reading a book, viewing a web page involves copying the data held on the servers onto the user's computer, if only temporarily. Logic encoded within the page may cause more copying to take place — of images, videos and other files, perhaps from other servers, that are displayed or otherwise used within the original page — often without the user's explicit knowledge or consent. For an end user, it is usually impossible to tell whether a given image or video displayed within a page originates from the server the page comes from or from some other location.
Proxy servers and services that combine and repackage data from other sources may also retain copies of this material. These intermediary services may transform, translate or rewrite some of the material that passes through them, to enhance the user's experience of the web page or for their own purposes.
Still other services on the web, such as search engines and archives, make copies of content as a matter of course. This is in part to facilitate the indexing necessary to their operation, and in part to enable presentation of search results, to provide value to their users and to the original authors of the web page.
These are a few of the many ways in which the web is used by different kinds of entities for their own ends. When different entities interact, there are often conflicting goals [TUSSLE]. This brings about the need for policy because managing these conflicts (or "tussles") is crucial to the harmonious development of the Web. See, for example, the latest kerfuffle regarding the DoNotTrack initiative: Do Not Track? Advertisers Say 'Don't Tread on Us'. This document explores some of the implications of those tussles specifically with reference to the web architecture of publishing and linking.
Many content publishers and other entities have sought to control the use of their content on the Web. In some cases, they have employed means that do not take into account the Web's true architecture, and they have not used the technical mechanisms available to them. A few illustrative examples are provided as background below.
Licenses that describe how material may be copied and altered by others tend not to distinguish between a proxy compressing a web page to make it load faster and someone editing and republishing the page on their own website. To illustrate, the Creative Commons Attribution-NoDerivs defines the terms (emphasis added):
- means a work based upon the Work, or upon the Work and other pre-existing works, such as a translation, adaptation, derivative work, arrangement of music or other alterations of a literary or artistic work, or phonogram or performance and includes cinematographic adaptations or any other form in which the Work may be recast, transformed, or adapted including in any form recognizably derived from the original, except that a work that constitutes a Collection will not be considered an Adaptation for the purpose of this License. For the avoidance of doubt, where the Work is a musical work, performance or phonogram, the synchronization of the Work in timed-relation with a moving image ("synching") will be considered an Adaptation for the purpose of this License.
- means to make available to the public the original and copies of the Work through sale or other transfer of ownership.
- means to make copies of the Work by any means including without limitation by sound or visual recordings and the right of fixation and reproducing fixations of the Work, including storage of a protected performance or phonogram in digital form or other electronic medium.
Consider the following questions:
Terms and Conditions statements on websites also list acceptable and unacceptable behavior on a site, with any browsing on the site implicitly indicating acceptance of the terms. These generally do not take into account the behavior of proxies. For instance, one standard set of Terms and Conditions includes:
You must not:
(a) republish material from this website (including republication on another website);
(b) sell, rent or sub-license material from the website;
(c) show any material from the website in public;
(d) reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;
(e) edit or otherwise modify any material on the website; or
(f) redistribute material from this website except for content specifically and expressly made available for redistribution (such as our newsletter)
It is not possible to view material on the web without it being downloaded onto your computer, so forbidding downloading except for caching purposes essentially means that people cannot view the page. In addition, many proxies automatically transform the documents that pass through them, for example to compress them so that they take up less bandwidth for mobile consumption or to introduce advertisments into pages that are accessed free of charge.
Limits placed on the use of a website often include limitations on automatic indexing of the website, without exceptions for search engines that make the website discoverable or archives that ensure its longevity. For example, the same set of terms and conditions as described above includes:
You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent.
Search engines rely on systematic data collection from websites in order to provide users with accurate search results, and archives do so in order to retain websites for posterity. So, these terms and conditions, if adhered to strictly, put the website out of the reach of search engines and hence makes it undiscoverable; surely this is not in the best interest of the website. Another problem is that automated agents — webcrawlers, spiders and robots — that gather information from the web are unable to read these terms and conditions; the only things they understand are the technical signals that a website provides about what is permitted. See more on this below.
As another example, the terms and conditions for gsig.com include:
Use of Materials: Upon your agreement to the Terms, GSI grants you the right to view the site and to download materials from this site for your personal, non-commercial use. You are not authorized to use the materials for any other purpose. If you do download or otherwise reproduce the materials from this Site, you must reproduce all of GSI’s proprietary markings, such as copyright and trademark notices, in the same form and manner as the original.
You may not use any “deep-link”, “page-scrape”, “robot”, “spider” or any other automatic device, program, algorithm or methodology or any similar or equivalent manual process to access, acquire, copy or monitor any portion of the Site or any of its content, or in any way reproduce or circumvent the navigational structure or presentation of the Site.
However, the site does not use the primary technical method
of actually controlling what webcrawlers, spiders or robots
access on the site, namely a
which is a set of machine processable instructions
instructing automated web agents what thay can and cannot
do. They could also exempt automated web agents from the
Terms and Conditions as discussed below.
Many sites have a linking policy that limits what links can be made to the site from other sites. These conditions are not backed up through relatively simple technical mechanisms that would prevent such links from being made. For example, the website at quotec.co.uk has a linking policy that includes:
Links pointing to this website should not be misleading.
Appropriate link text should be always be used.
From time to time we may update the URL structure of our website, and unless we agree in writing otherwise, all links should point to http://www.quotec.co.uk.
You must not use our logo to link to this website (or otherwise) without our express written permission.
You must not link to this website using any inline linking technique.
You must not frame the content of this website or use any similar technology in relation to the content of this website.
Technically it is straightforward to prevent linking to pages that the website does not want others to link to: you simply do not give these pages URLs or make the URLs undiscoverable. This is likely to be more effective than asking people to read and adhere to the Terms and Conditions. Several techniques for controlling linking and inclusion are discussed in section 5. Techniques.
Legislation that governs the possession and distribution of unlawful material (such as child pornography, information that is under copyright or material that is legally suppressed through a gag order) often needs to exempt certain types of services, such as caching or hosting, as it would be impractical for the people running those services to police all the material that passes through their servers. An example of legislation that does this in the UK is the Coroners and Justice Act 2009 Schedule 13; from the Explanatory Notes (emphasis added):
Paragraphs 3 to 5 of [Schedule 13] provide exemptions for internet service providers from the offence of possession of prohibited images of children in limited circumstances, such as where they are acting as mere conduits for such material or are storing it as caches or hosts.
Examples of the kind of legal questions that have arisen include:
The Wikipedia page on Copyright aspects of hyperlinking and framing discusses these and several other examples.
This document does not aim to address whether particular activities on the web are illegal or legal. Instead, it aims to:
This section summarises the terminology that is used within this document. More details about each of the terms is given in the rest of the document.
The concept of publishing on the web has evolved as the web's ecosystem has enlarged and diversified, and as the capabilities of browsers and the web standards that they implement have developed. There is no single definition of what publishing on the web means. Instead there are a number of activities that could be viewed as publication or distribution in a legal sense. This section describes each of these activities and how they work.
The basic form of publication on the web is hosting. A server hosts a file if it stores the file on disk or generates the file from data that it stores, and that file did not (to the server's knowledge) originate elsewhere on the web.
The presence of data on a server does not necessarily mean that the organisation that owns and maintains the server has an awareness of the presence of the data or its content. Many websites are hosted on shared hardware that is owned by a service provider that stores and serves data at the direction of controlling individuals and organisations which determine the data they provide on the site. Because of this, multiple servers may host the same file at different URIs. For example, an artist could upload the same image to multiple servers, which then store the image and serve it to others.
There are many different types of service provider. Some may exercise practically no control over the software and data that they host, merely providing a base platform on which code can run. Others may focus on particular types of content, such as images (e.g. Flickr), videos (e.g. YouTube) or messages (e.g. Twitter). Also, there may be many service providers involved in the publication of a particular file on the web: some providing hardware, others providing different kinds of publishing support.
Some service providers automatically perform transformations on material that they host, as a service, such as converting to alternative formats, clipping or resizing, or marking up text. When they sign up to a service, controllers explicitly or implicitly enter into an agreement with the service provider that grants them a license to perform transformations on the material which they upload.
Service providers that host particular types of material often employ automatic filters to prevent the publication of unlawful material, but it is impossible for a service provider to detect and filter out everything that might be unlawful.
To add to the complexity of this area, it is possible for each of the following to be in different jurisdictions:
and be controlled by different laws and conventions.
Some servers provide access to files that are hosted elsewhere on the web: on an origin server that holds the original version of the file. These files might be stored on the server and provided again at a later time (a caching proxy in this document), or might simply pass through the server in response to a request (a relaying server in this document).
It is often impossible to tell whether a server is providing a stored response or whether it has made a new request to the origin server and is serving the results of that request. Servers commonly store the results of some requests and not others, acting as a caching proxy some of the time and as a relaying server the rest.
In both cases, the file the caching or relaying server provides might be different from the original web content that was accessed from the origin server. For example:
Caching and relaying servers are extremely useful on the web. There are four main types of caching and relaying servers discussed here: proxies, archives, search engines and reusers. The distinctions between them are summarised in the table below.
|purpose||increase network performance||maintain historical record||locate relevant information||better understand information|
|refreshing||based on HTTP headers||never||variable||based on HTTP headers|
|retrieval||on demand||proactive||proactive||usually on demand|
|URI use||usually uses same URI||uses new URI||uses new URI||uses new URI|
Proxies come in four general flavors:
The use of a forward proxy, gateway or transforming proxy may be configured either on an individual machine or transparently for a particular network. Users may have no idea that their requests are channelled through a given proxy, or they may have configured their set-up to use the proxy.
Reverse proxies appear to be normal servers to users: it is impossible for a user to tell that their request is actually passed on to a completely different origin server, or where that server is. This is intentional as the origin server in this case is a private one.
To improve performance, some proxies, particularly Content Distribution Networks (CDNs), may pre-fetch web content that a page includes, since that content is likely to be requested by the browser soon after the page is viewed. Thus, although generally the contents of a proxy's cache will be determined by the requests that users of that proxy have made, the proxy might also in some cases contain content that no one has ever requested.
Archives aim to catalog and provide access to some web content to provide an on-going historical record. They use crawlers to fetch pages and other web content from the portion of the web that they cover, and store them on their own servers, along with metadata about the pages, including when each was retrieved. They then may provide access to the stored copies of the web content at particular historical dates, enabling people to see how pages used to appear.
Archives are often run by institutions that have a legal mandate and responsibility to keep a historical record, such as a legal deposit. Although their primary purpose is long term record-keeping, they often make this material available online as well. They might restrict access to the data for a period of time after it is collected, for security or privacy reasons, and may respond to legally-backed removal requests. Users might use archives for research, but also to access information that has otherwise been removed from the Web.
When they are made available to the public, archived pages are often distinguishable by end users from the original page using banners placed within the page or having the original page appear within a frame. The links (both to other pages and to embedded web content such as images) are usually rewritten so that when the user interacts with the page, they are taken to the version of the linked web content at the same point in time. "Dark archives" do not make their content available to the public.
Search engines aim to catalog and provide access to as many web pages as they can, so that they can direct users to appropriate information in response to a search. They use crawlers to fetch pages and other web content from the web, analyse them and store them on their own servers to support further analysis.
Search engines are mostly interested in indexing web content and providing links to them rather than in the content itself. They might not copy the page itself, but they always store metadata about the page, derived from the information in the page and other information on the web, such as what other pages link to it.
Search engines play an important role in the web in enabling people to find information, including that which would otherwise be lost or is temporarily unavailable. When a user views a stored page from a search engine, it is usually obvious both that the search engine is involved (from the URI of the page and from banners or framing), that the content originally came from somewhere else, and where it came from. The links within the page are not usually rewritten.
Data reuse is becoming more prevalent as web servers act as services to others. A server that is a reuser fetches information from one or more origin servers and either provides an alternative URI for the same page or adds value to it by reformatting it or combining it with other data. Good examples are the BBC Wildlife Finder, which incorporates information from Wikipedia, Animal Diversity Web and other sources or triplr.org, which converts RDF data from one format to another as a service.
Reusers that do not change the information from the origin server may be used to simplify access to the origin server (by mapping simple URLs to a more complex query) or to provide a route around gateways or the same-origin policy (as servers are not limited in where they access web content from).
Since reused information is, by design, seamlessly integrated into a page that is served from the reuser, people viewing that page will not generally be aware that the information originates from elsewhere. The URIs used for the pages will be those of the reuser. Licenses on the material may require attribution; even when it doesn't, it is good practice for reusers to indicate where the material originates.
An alias is a URI that points the browser to
another URI on an origin
server. A server can automatically redirect a
browser (using a HTTP
3XX status code and
Location header). Web pages from a server can
do the same thing using a
http-equiv attribute set
Refresh; this technique is often used with a
slight delay to indicate to the user that they are being
redirected to another page.
Aliases do not involve any of the information from the origin server passing through or being stored by the redirecting server, but the redirecting server will be able to record when a particular URI is requested.
Search engines use the aliasing to record which search results you click on: the links in the search results page point to the search engine, which then redirects you to the page you actually want.
Although it is preferable to only have one URI for a particular piece of web content, redirections are a useful mechanism for managing change on the web. They are used within websites when the structure of the website changes, or between websites when a new website is created that supersedes the first, or to archived information when a host no longer wants to provide access to a file itself.
Redirections are also used to provide other services. Link shorteners provide a short URI that is then redirected to the original URI, and are useful in situations where space is limited such as in print or on Twitter or where the original URL feels long and unwieldy. Depending on their implementation, link-tracking services can use a similar technique to enable servers to analyse which links are followed from their site.
When aliasing is used, users may not be aware about the
eventual target of a link, or the involvement of an aliasing
server, both of which are important. Shortened links, for
example, hide the target location behind a URI that often
has no visible relationship to the eventual destination of
the page. Some implementations of link tracking do not
change the original destination of the link (such that the
status bar on a browser shows the eventual target of the
page) but instead use the
onclick event to
direct the user to the aliasing server.
Following a redirection, browsers change the address bar to the new location, but this is often the only indication, and the user may miss it and be unaware of the redirection.
A web page written in HTML may include other web content,
such as images, video, scripts, stylesheets, data and other
HTML. The HTML in a web page refers to this external web
content using markup. For example,
<img> element uses
src attribute to refer to an image which
should be shown within the page. Material that is included
within a web page may appear to be a hosted copy to the user
of a website, but in fact may be hosted completely
separately, outside the control of the owner of the web
HTML supports several different mechanisms for including other web content in a web page. These are listed in section A. Linking Methods, but they all work in basically the same way. Typically, when a user navigates to a web page, the browser automatically fetches all the included web content into its local cache and executes them or displays them within the page.
Inclusion is different from hosting, copying or disseminating a file because the information is never stored on, nor passes through, the server that hosts the web page doing the including. As such, although the included web content is an essential component of the page to make it appear and function as a whole, the server of the web page does not have control over content which may change without its knowledge.
Users may not be aware that included content is used within a page at all. When included content is embedded within the page such that it is visible to a user, it may not be clear that an image or video is from a third-party website rather than the website that they are visiting unless this is explicitly indicated within the content of the page.
Web content that is included into a popular page may cause a large number of requests to the server hosting the included content. This can be burdensome, and affect performance. Publishers who intend their content to be reused in this way, therefore, typically have terms and conditions that apply to the reuse of those files and may to put in place technical barriers to restrict it.
As with normal links, included content may or may not have the same origin as the page that includes it. Content such as images and scripts that are included within the web page may be from any site. However, browsers implement a same-origin policy which generally means that third-party content cannot be fetched and processed by scripts running on the page, for example through XMLHttpRequests [XMLHTTPREQUEST]. However, these scripts can write markup into the page which causes the inclusion of such resources.
When scripts or HTML are included into web pages, the included content may itself include other content (which may include still more and so on). The author of the original web page can choose what content it wants to includes, but does not have control over the choice of the subsequently included content. The publishers of included content might change the content at any time, possibly without warning. This has been used in cases where websites included third-party images without permission, to substitute the image with something distasteful or to redirect to a link that performed an action on the user's behalf; see Preventing MySpace Hotlinking.
Some of the web content that is used within a page may be invisible to the user. An example is a hidden image that is used for tracking purposes: each time a user navigates to the page, the hidden image is requested; the server uses the information from the request of the image to build a picture of the visitors to the site.
This facility can be used for malicious
<img> element can point to
any URI (not just an image) and causes a GET request to
that URI. If a website has been constructed such that GET
requests cause an action to be carried out (such as
logging out of a website), a page that includes this
"image" will cause the action to take place.
The description above about how information is published on the web highlights how difficult it can be for end users (both human and machine) to be aware of the original source of content on the web, and the ways in which it may have been changed en route to them. It also shows that the controllers of content need to be clear about how that content can be used elsewhere, both through human-readable prose and by the technical barriers that they put up that limit access. Third parties that use that content, whether proxies, reusers or linkers, should also follow some best practices in transformation, reuse and links to information.
Once material is put on the public web (that is, on the internet and unprotected by authentication barriers), it is impossible to completely limit how that material is used through technical means — HTTP headers can be faked, metadata can be ignored. However, there are a number of standard techniques that controllers can use to indicate how they intend their material to be used, which intermediate servers should pay attention to.
Publishers can control access to pages in several ways.
In addition to not giving URIs to these pages, they can control access
Referer HTTP header which indicates the last page
that was referenced. If it was not a page on your own site, then you
can redirect to your site's home page, for example. It is also possible
dialog to check whether some contractual terms have been read or to
confirm that the user is over 18, or to ask for a password.
You can also use a cookie, for example, to start a session only when a page is accessed through a given gateway page and reject or provide an alternative path for requests that don't have the cookie set.
User-Agent HTTP header which indicates the
identity of the user agent making the request is particularly useful in
preventing access from crawlers and search engines.
Thhe domain name or IP address of the client making the connection can also be used to prevent specific reusers from accessing material
As well as the techniques above, which can be used to control any access to pages, it's also possible to provide additional control over the inclusion of content in a third-party's web pages.
In the case of HTML pages, publishers can include a script that checks whether the document is the top document in the window, to prevent it from being embedded within a frame.
The Cross-Origin Resource Sharing Working Draft [CORS] defines a set of HTTP headers that can be used to give the publisher of the third-party resource greater control over access to their resources. These are usually used to open up cross-origin access to resources that publishers want to be reused, such as JSON or XML data exposed by APIs, by indicating to the browser that the resource can be fetched by a cross-origin script.
Embed-Only-From-Origin HTTP header is
also currently under discussion by
Applications Working Group and described within
Resource Embedding Restrictions Editor's Draft
[CORER]. This would enable publishers to control which
origins are able to embed the content they publish
into their pages.
Publishers should ensure actions are not taken on behalf
of their users in response to an HTTP
a URI, as otherwise sites are open to security breaches
through inclusions, as described in section 4.4 Including. It is also good practice to check
Referer header in these cases to prevent
actions being taken as the result of the submission of
forms within other website's web pages, unless that
functionality is desired.
There are a number
headers [HTTP11] that enable content providers to
indicate whether a proxy should cache a given page and for
how long it should keep the copy. These are described in
13: Caching in HTTP. For example, a server can use the
no-store to indicate that a particular response
should not be cached by a proxy server.
Publishers of websites can also indicate which pages
should not be fetched or indexed by any search engine or
element [META]. They can indicate other
characteristics of web pages, such as how frequently they
might change and their importance on the website,
[SITEMAPS]. More sophisticated publishers may use
the Automated Content
Access Protocol (ACAP) extensions [ACAP] to attempt
to indicate access policies.
Publishers can also use the
link relationship to indicate a canonical URI for a page
which should be used by search engines and other reusers
to reference a given page.
no-transform HTTP header indicates that a proxy
server must not change the original content, nor the
For example, an proxy server must not convert a TIFF
Cache-Control: no-transform into
a JPG, nor should it rewrite links within an HTML page.
One reason that people linking to websites use misleading
links is when the original URLs are too long to
incorporate into visually space-limited documents, such as
short-form posts or in printed media. Although it's
possible to use third-party link shortening services,
origin websites might also set up link shorteners for their
own content, and then use the
link relationship to point from the original page to the
short link for that page.
Websites indicate a license that describes how the information within the website can be reused by others.
Just as with HTTP headers, robots.txt and sitemaps, there can be no technical guarantees that crawlers will honor license information within a site. However, to give well behaved crawlers a chance of identifying the license under which a page is published, websites should:
xhv:licenseto indicate the license of included content, such as images or videos
This section describes the techniques that you should use when operating a website that incorporates material from other sources, whether caching, transforming or simply linking.
As described in section 5.1.3 Controlling Caching and section 5.1.4 Controlling Processing, there are a number of HTTP headers and other conventions that indicate how an origin server intends other servers to treat the resources that they publish. Servers that cache or transform data from origin servers should obey these headers, which exist to ensure that the end user receives current information in the intended form.
Proxies must use
HTTP header when they handle requests to origin servers,
to indicate their involvement in the response to the
user's original request. Proxies which perform
transformations on content must include
214 Transformation applied HTTP header in the
These and other recommendations for proxies which perform transformations are included in the Guidelines for Web Content Transformation Proxies 1.0.
Many licenses require the reusers of information to provide attribution to the original source of the material. This attribution must be human-readable, so that users of your website understand where the material came from, and may also be computer-readable, which enables automated tools to track the use of material on the web.
The wording and positioning of attribution is usually dictated by the license under which the material is made available. For example, the license for the free icons available from Axialis Software includes:
If you use the icons in your website, you must add the following link on each page containing the icons (at the bottom of the page for example):Icons by Axialis Team
The HTML code for this link is:<a href="http://www.axialis.com/free/icons">Icons</a> by <a href="http://www.axialis.com">Axialis Team</a>
If there is no explicit guidance about the location of attribution, it is recommended that attribution to material from a third party appear as close to the actual material as possible. Methods to make the attribution machine-readable include:
citeattribute on the
<blockquote>element, where a portion of a page is quoted within your own site
dc:sourceproperty with microformats, microdata or RDFa to indicate the source of a portion of the page (identified through an
An example of clear attribution of material from another site is that of the BBC Wildlife Finder; the following screenshot shows the attribution within the page on the Pygmy Three-toed Sloth.
There are a number of practices around linking to a third-party site that can help users and automated agents to understand the relationship between your website and the third parties. These include:
rel="nofollow"for links where the link is not meant to imply approval; these will not be used by search engines when determining the relevance for a page
rel="external"for links to third-party web pages; this can be used as the basis of styling, such as an image that indicates the user will be taken to a separate site
There are a number of techniques that can be used to track
which links are followed from a website. Methods that
rewrite the links within a web page to point to an
interstitial ("you are leaving this website") page or
through a script can mislead the user and any automated
agents about the target of the link. It is better to use a
script to capture
onclick or other events and
redirect the user at that point.
In conclusion, publishing on the Web is different from print publishing. This document has enumerated some of these differences, especially those relevant to licensing and copyright issues.
Many thanks to Thinh Nguyen, Rigo Wenning, Wendy Seltzer and other TAG members for their reviews and comments on earlier versions of this draft, and to Robin Berjon for ReSpec.js.