Appearance or Content

• Currently, the Web is used more for appearance than for content
• Many webmasters are part of the marketing department
• If it looks good, it must be good
• Paper only conserves appearance, the viewer recreates the content
• Procedural add-ons confuse more than they help

But:

• Some users cannot access appearance
• Some devices cannot present appearance
• Computers cannot manipulate appearance => computers cannot help users
• Electronic business and web services don't work with appearance
• Declarative, content-centered formats are needed