This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.

Summary of Business Benefits of Accessible Web Design

This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.

Note: This document is an initial draft [see change log in progress] and should not be referenced or quoted under any circumstances. This document is under development by the Education and Outreach Working Group (EOWG), and will be offered to other W3C groups and the public for review in due course.

The following lists provide an alternative format to the tables to indicate the interactions between various WCAG 1.0 checkpoints and business benefits related to market reach and technical efficiency. The main document describes these benefits in detail.

• Market Share and Audience Reach Benefits
  • View by Benefit
  • View by Checkpoint
• Technical Efficiency Benefits
  • View by Benefit
  • View by Checkpoint
• Return to Business Benefits document

Market Share Benefits of Accessible Web Site Design

View by benefit

Usability: relevant WCAG 1.0 checkpoints

• Clear Navigation (13.4; 13.5)
• Clear Content (14.1; 14.3)
• Text Alternatives (1.1)
• Metadata (13.2)
• Captioning for multimedia (1.3; 1.4)
• Color Independence (2.1; 2.2)

Public Search Engines: relevant WCAG 1.0 checkpoints

• Clear Content (14.1; 14.3)
• Text Alternatives (1.1)
• Metadata (13.2)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7; 11.2)
• Captioning for multimedia (1.3; 1.4)
• Table Attributes (5.5)

Repurposing Content: relevant WCAG 1.0 checkpoints

• Device Independence (9.x)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)
• Color Independence (2.1; 2.2)
• W3C Technologies (11.1)

Internationalization: relevant WCAG 1.0 checkpoints

• Clear Content (14.1; 14.3)
• Captioning for multimedia (1.3; 1.4)

Low Bandwidth: relevant WCAG 1.0 checkpoints

• Clear Navigation (13.4; 13.5)
• Text Alternatives (1.1)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)

Support for Low Literacy: relevant WCAG 1.0 checkpoints

• Clear Navigation (13.4; 13.5)
• Clear Content (14.1; 14.3)

Semantic Web: relevant WCAG 1.0 checkpoints

• Device Independence (9.x)
• Clear Content (14.1; 14.3)
• Text Alternatives (1.1)
• Metadata (13.2)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)

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View by Checkpoint

Benefits for WCAG 1.0 checkpoint Clear Navigation (13.4; 13.5)

• Usability
• Addressing Low Bandwidth
• Support low literacy

Benefits for WCAG 1.0 checkpoint Device Independence (9.x)

• Repurpose
• Semantic Web

Benefits for WCAG 1.0 checkpoint Clear Content (14.1; 14.3)

• Usability
• Public Search Engines
• Internationalization
• Support Low Literacy
• Semantic Web

Benefits for WCAG 1.0 checkpoint Text Alternatives (1.1)

• Usability
• Public Search Engines
• Addressing Low Bandwidth
• Semantic Web

Benefits for WCAG 1.0 checkpoint Metadata (13.2)

• Usability
• Public Search Engines
• Semantic Web

Benefits for WCAG 1.0 checkpoint Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7; 11.2)

• Public Search Engines
• Repurposing of Content
• Addressing Low Bandwidth
• Semantic Web

Benefits for WCAG 1.0 checkpoint Captioning for Multimedia (1.3; 1.4)

• Usability
• Public Search Engines
• Internationalization

Benefits for WCAG 1.0 checkpoint Color Independence (2.1; 2.2)

• Usability
• Repurposing of Content

Benefits for WCAG 1.0 checkpoint Table Attributes (5.5)

• Public Search Engines

Benefits for WCAG 1.0 checkpoint W3C Technologies (11.1)

• Repurpose

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Technical Efficiency Benefits of Accessible Web Site Design

View by benefit

Site Search Engines: relevant WCAG 1.0 checkpoints

• Clear Content (14.1; 14.3)
• Text Alternatives (1.1)
• Metadata (13.2)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7; 11.2)
• Captioning for multimedia (1.3; 1.4)

Repurposing Content: relevant WCAG 1.0 checkpoints

• Device Independence (9.x)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)
• Color Independence (2.1; 2.2)

Reduced Server Bandwidth Requirements: relevant WCAG 1.0 checkpoints

• Clear Navigation (13.4; 13.5)
• Text Alternatives (1.1)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)

Reduced Site Maintenance: relevant WCAG 1.0 checkpoints

• Device Independence (9.x)
• Text Alternatives (1.1)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)
• W3C Technologies (11.1)

Reduced Server Load: relevant WCAG 1.0 1.0 checkpoints

• Clear Navigation (13.4; 13.5)
• Text Alternatives (1.1)
• Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7)

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View by Checkpoint

Benefits for WCAG 1.0 checkpoint Clear Navigation (13.4; 13.5)

• Reduced Server Bandwidth Requirements
• Reduced Server Load

Benefits for WCAG 1.0 checkpoint Device Independence (9.x)

• Repurposing Content
• Reduced Maintenance

Benefits for WCAG 1.0 checkpoint Clear Content (14.1; 14.3)

• Site Search Engine

Benefits for WCAG 1.0 checkpoint Text Alternatives (1.1)

• Site Search Engines
• Reduced Server Bandwidth Requirements
• Reduced Maintenance
• Reduced Server Load

Benefits for WCAG 1.0 checkpoint Metadata (13.2)

• Site Search Engine

Benefits for WCAG 1.0 checkpoint Separate Structure from Presentation (3.3; 3.5; 3.6; 3.7; 11.2)

• Site Search Engine
• Repurposing of Content
• Reducing Server Bandwidth Requirement
• Reduced Maintenance
• Reduced Server Load

Benefits for WCAG 1.0 checkpoint Captioning for Multimedia (1.3; 1.4)

• Site Search Engine

Benefits for WCAG 1.0 checkpoint Color Independence (2.1; 2.2)

• Repurposing of Content

Benefits for WCAG 1.0 checkpoint W3C Technologies (11.1)

• Reduced Maintenance

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Return to the Business Benefits of Accessible Web Design document

Prepared by Andrew Arch (Andrew.Arch@visionaustralia.org.au) with assistance from Jean-Marie D'Amour (jmdamour@videotron.ca) and other members of the EOWG.

Last updated: 17 August 2001

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