Techniques for WCAG 2.0

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G100: Providing a short text alternative which is the accepted name or a descriptive name of the non-text content

Important Information about Techniques

See Understanding Techniques for WCAG Success Criteria for important information about the usage of these informative techniques and how they relate to the normative WCAG 2.0 success criteria. The Applicability section explains the scope of the technique, and the presence of techniques for a specific technology does not imply that the technology can be used in all situations to create content that meets WCAG 2.0.


All technologies

This technique relates to:


The objective of this technique is to allow users to identify the non-text content even if the non-text content is intended to provide a specific sensory experience. For example, a deaf person may want to know what an audio instrumental file is - even if they cannot hear it. Similarly, a blind person may want to know what the subject of a visual image is - even if they cannot see it.


Example 1


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  1. Check that short text alternative provides a descriptive name.

  2. Check that short text alternative provides a name that has be previously been given to the non-text content by the author or another.

Expected Results

If this is a sufficient technique for a success criterion, failing this test procedure does not necessarily mean that the success criterion has not been satisfied in some other way, only that this technique has not been successfully implemented and can not be used to claim conformance.