Techniques for WCAG 2.0

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G95: Providing short text alternatives that provide a brief description of the non-text content

Important Information about Techniques

See Understanding Techniques for WCAG Success Criteria for important information about the usage of these informative techniques and how they relate to the normative WCAG 2.0 success criteria. The Applicability section explains the scope of the technique, and the presence of techniques for a specific technology does not imply that the technology can be used in all situations to create content that meets WCAG 2.0.


Applies to all technologies

This technique relates to:


This technique is used when the text needed to serve the same purpose and present the same information as the original non-text content is too lengthy or when this goal cannot be achieved with text alone. In that case this technique is used to provide a short text alternative that briefly describes the non-text content. (A long text alternative is then provided using another technique such that the combination serves the same purpose and presents the same information as the original non-text content.)

In deciding what text to include in the alternative, it is often a good idea to consider the following questions:



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  1. Check for the presence of a short text alternative that provides a brief description of the non-text content.

Expected Results

If this is a sufficient technique for a success criterion, failing this test procedure does not necessarily mean that the success criterion has not been satisfied in some other way, only that this technique has not been successfully implemented and can not be used to claim conformance.