Some other documents which may be of relevance, if you are reading the Style Guide for Online Hypertext :
This list is far from complete. There are many books now (1994) about how to buld a web site and write HTML. If they have a common failing it is that they assume a particular browser. Pick one which inspires you, as they are generally full of enthusiasm and good ideas. Browse the web, get your own ideas, and mail me mentioning the guide.
Other references not checked or endorsed: