Workshop on Internet Survey Methodology and Web Demographics
January 29-30, 1996
of the Massachusetts Institute of Technology
in cooperation with the
- This call for participation is at:
The explosive growth of the Internet, particularly the World Wide Web, has
caught the attention of media researchers, advertisers and political
organizers. All major Presidential campaigns have already established sites
on the World Wide Web with press releases, news clips, position papers, and
opportunities for participation. Surveys and Web logging tools are used for
commercial and political marketing.
The goal of this two-day workshop is to evaluate the current state of
the art in measurement of online demographics and suggest future
directions. The workshop will assemble a select group of survey and
media researchers, methodologists, and Web technologists who will focus
on techniques for online surveying and server logging. Particular
attention will be paid to methodologies for analysis and interpretation of
- What can learned from online surveys, focus groups, or log analyses?
- How reliable are the survey and logging techniques?
- How can online findings be projected to the general population or
- What distortions in surveying and logging are caused by the current
Internet and Web protocols and what protocol extensions are needed?
- Are ethical issues raised by this activity, and what might be needed to
protect individual rights?
- What tools and methodologies are likely to be relevant in 1996?
- What are the trust models for surveys and log analysis?
- What extensions to web protocols could ease these problems?
On the first day, presentations will:
- Review current practice in online surveying and
- Offer proposals for protocol extensions in support of these
The second day will involve presentations and breakout sessions on:
- Methodologies for analysis and interpretation of results.
- Requirements for extending protocol functionality.
The outcome of the workshop may include a proceedings and working
- Develop guidelines for conducting and interpreting online surveys;
- Recommend extensions to common World Wide Web Protocols to enhance
surveying and tracking by servers in ethically appropriate ways.
Proposals for presentations can be about implemented survey systems, log
analysis tools, or special algorithms for analyzing them. We are interested
in both commercial products and development systems and want to include a
representative sample of different measuring systems, and methodologies for
evaluating their findings. For your reference, some systems and studies are
Statements of positions, that are not presentations of systems, should
clearly address the goals of the workshop, making a case either for a
particular technology or a methodology.
Program Committee (in formation)
- World Wide Web Consortium
- Jim Conaghan
- Newspaper Association of
- Ed Goeas
- Tarrance Group
- Stanley B. Greenberg
- Greenberg Research, Inc.
- Dave Harkness
- A. G. Nielsen Company
- Evelyn Hepner
- Audit Bureau of Circulations
- Artificial Intelligence
Massachussets Institute of
- Marion Just
- Political Science Department
- David R. Karger
- Laboratory for Computer Science
Massachussets Institute of Technology
- John C.
- Artificial Intelligence Laboratory &
Massachussets Institute of Technology
- Roberta McConochie
- The Arbitron Company
- J. Walker Smith
- Yankelovich Partners, Inc.
The Gallup Organization &
- Other members to be confirmed.
Instructions and Schedule
Participation will be by invitation only based on statements of interest.
- Presentation: To submit a proposal, please send an
extended abstract of no more than 1000 words describing your
current activity, and proposed presentation before January 2,
1995. Submissions should be sent by email to firstname.lastname@example.org.
- Attendance: To attend the workshop only, please send an
abstract of less than 500 words describing your current activity,
affiliation, and position statement before January 2,
1995. These should should be sent by email to email@example.com.
All submissions will be reviewed by the program committee.
present or attend will be sent by January 8,
The workshop will be held at the Cambridge Center Marriott Hotel,
which is in the immediate vicinity of MIT. The hotel is offering a
discounted rate of $129 per night to workshop attendees, for the
of January 28 and 29. Details about reservations and cut off dates
be sent with the invitations to the workshop.
Please address questions scope or content of workshop to the chair and
questions about organization to the Workshop Coordinator:
- Workshop Coordinator:
Last updated 12/5/95 1:50pm EST