ISSUE-94: Is "Do Not Track" the right name to use?

Is "Do Not Track" the right name to use?

Compliance Next
Raised by:
Aleecia McDonald
Opened on:
NOTE: This issue is not currently open for discussion, but we may return to it in the future. Mailing list discussion prior to creation is summarized below; see the mailing list archives for the full context.

Open questions (from various email threads):

- To what extent does the definition of tracking need to equal the dictionary definition? Could create consumer confusion if the definition does not comport with dictionary.
- Could deal with confusion through education and messaging; we're dealing with a technical standard here, not a dictionary of common usage. User is never going to guess the meaning correctly all the time.
- To what extent does the term "Do Not Track" have investment behind it, and to what extent must it reflect the end spec? Should the phrase as slogan stay if the end definitions do not support it exactly?
- Momentum behind the name as a slogan
- The urge to define "tracking" stems from the concern that "do not track" sounds like it will forbid all tracking. That, of course, also is not our intention so we feel compelled to redefine the word "track" to curtail its scope (in more of a legal document type of context).
- To what extent must the definition minimize confusion?
Related Actions Items:
No related actions
Related emails:
  1. Agenda for May 22 call (from on 2013-05-21)
  2. issue and action cleanup proposals (from on 2013-05-15)
  3. Re: [ISSUE-5] What is the definition of tracking? (from on 2011-12-10)
  4. Re: [ISSUE-5] What is the definition of tracking? (from on 2011-12-10)
  5. [ISSUE-5] What is the definition of tracking? (from on 2011-12-09)
  6. tracking-ISSUE-94: Is 'Do Not Track' the right name to use? [Tracking Definitions and Compliance] (from on 2011-10-24)

Related notes:

During issue cleanup, merged into ISSUE-5: What is the definition of tracking?

Nick Doty, 29 May 2013, 02:30:27

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Matthias Schunter <>, Chair, Bert Bos <>, Staff Contact
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