ISSUE-222: Tailoring or customizing of content should be allowed under certain collection/use limitations

personalization

Tailoring or customizing of content should be allowed under certain collection/use limitations

State:
PENDING REVIEW
Product:
Compliance Current
Raised by:
David Wainberg
Opened on:
2013-10-02
Description:
Many DNT proponents have expressed the view that tailored content itself is not a problem, and not the target of DNT. For example, the low entropy cookie proposal we have seen would allow tailoring based on data collected across sites, but stored in large "buckets" of users. An industry proposal would allow tailoring without accumulation of browsing history. This is consistent with statements from group members and DNT proponents outside the group that the primary issue to solve with DNT is the collection of users' browsing history. While I am not proposing a particular required implementation here, these examples make the point that tailoring should be allowed given some set of criteria for collection and use limitations that we could determine.
Related Actions Items:
No related actions
Related emails:
  1. Batch closing of old issues (from jbrookman@cdt.org on 2015-03-24)
  2. Re: Tailored content (ISSUE-222) (from singer@apple.com on 2014-09-10)
  3. Tailored content (ISSUE-222) (from walter.van.holst@xs4all.nl on 2014-09-10)
  4. Agenda for September 10 TPWG call (from npdoty@w3.org on 2014-09-09)
  5. Agenda for September 3 TPWG call (from npdoty@w3.org on 2014-09-02)
  6. Agenda for August 20 TPWG call (from npdoty@w3.org on 2014-08-19)
  7. Agenda for August 2 TPWG call (from npdoty@w3.org on 2014-08-19)
  8. Re: Agenda for August 6 TPWG call (from kulick@yahoo-inc.com on 2014-08-06)
  9. Re: Agenda for August 6 TPWG call (from CPedigo@online-publishers.org on 2014-08-06)
  10. Agenda for August 6 TPWG call (from npdoty@w3.org on 2014-08-05)
  11. Re: Agenda for July 30 TPWG call (from singer@apple.com on 2014-07-29)
  12. Re: Agenda for July 30 TPWG call (from elementslifestylegroup@hotmail.com on 2014-07-29)
  13. Re: Agenda for July 30 TPWG call (from sid@mozilla.com on 2014-07-29)
  14. Re: Agenda for July 30 TPWG call (from john@consumerwatchdog.org on 2014-07-29)
  15. Agenda for July 30 TPWG call (from npdoty@w3.org on 2014-07-29)
  16. Agenda for July 23 TPWG call (from npdoty@w3.org on 2014-07-22)
  17. Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current] (from walter.van.holst@xs4all.nl on 2013-10-04)
  18. Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current] (from dwainberg@appnexus.com on 2013-10-04)
  19. Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current] (from walter.van.holst@xs4all.nl on 2013-10-02)
  20. Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current] (from jeff@democraticmedia.org on 2013-10-02)
  21. tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current] (from sysbot+tracker@w3.org on 2013-10-02)

Related notes:

Change 2013-10-03: per a suggestion on the call, I changed personalization to tailoring.

David Wainberg, 3 Oct 2013, 13:43:22

Merge with ISSUE-230 which was the abortive effort to define an exception for use of some behavioral data for tracking. If no one pursues language to implement, we will close both issues for lack of interest.

Justin Brookman, 15 Oct 2014, 19:47:29

The issue was dropped for lack of interest. -Justin

Justin Brookman, 19 Nov 2014, 06:45:51

Display change log ATOM feed


Matthias Schunter <matthias.schunter@intel.com>, Chair, Bert Bos <bert@w3.org>, Staff Contact
Tracker: documentation, (configuration for this group), originally developed by Dean Jackson, is developed and maintained by the Systems Team <w3t-sys@w3.org>.
$Id: index.php,v 1.326 2018/10/13 17:29:51 vivien Exp $