SWEO Weekly

susie: begins meeting and summarises todays objectives
... Leo joins SWEO - please introduce yourself
... main item of work is getting the questionnaire finished
... question have been posted to wiki for comment
... a few comments have been made which we need to reivew
... we need to get the questions to a point where we can send them out

susie: comment 1: can we add 'what does the semantic web mean to you?'

<Susie> http://esw.w3.org/topic/SweoIG/TaskForces/CoreMessaging

susie: comment 2: can we add 'how do you think your organisation could benefit from semantic technologies?'

lee: good questions buit i dont think they are going to give us much

susie: lets stick with the initital set of questions
... there were some other question proposals
... we decided at the f2f that if we require more detailed responses we would send out a follow-up questionnaire
... the questions we have are ready for review
... should we send out audience to broader questionnaire or just vendors/w3c memebers

wing: i agree that we should send to a broader audience, but we may only get responses from those passionate for sw

susie: think we need to discuss this further
... we're hoping for about 75% response rate from the questionnaires
... ... onto outreach to developer community

<leobard> whats the name of the suggested person to lead it?

susie: was hoping that Paul Walsh would be on the call

<wing> paul walsh

<wing> davidr: Paul is currently the chair of BIMA (British Interactive Media Association), has a lot of Web2.0 contacts

susie: we decided during f2f that sw and web2.0 are very complimentary

lee: there is a difference between wwb developers and high level web communities
... there is different messaging required depending on who we are approaching

susie: we got 2 main groups, enterprise & developers/web2.0
... messaging should be tailored to the community we are targetting

<kidehen> Susie: Link please :-)

susie: lets focus on web community for now, Paul Walsh has expressed an interest in leading this
... Danny Ayers has offered to lead the software demo aspect

<leobard> who leads "hands on"?

<kidehen> LeeF: It was kidehen speaking

susie: if anyone knows of anyone who should be added to the 'key people' list then let me know
... when should we approach these people?
... PW suggested getting TBL to do some interviews with bloggers
... maybe we can bounce ideas off the friendly people first before sending out to community at large

kidehen: SW architecture (RDF-XML) is difficult to understand and not helping our cause. we should address this. lets get a very clear diagram of the SW.

<uldis> not so much all architecture than RDF-XML in particular

susie: we're hoping that the questionnaire will help us achieve this
... does anyone want to draft up a 'myth busting' document?

<LeeF> I think we should be wary about assuming we know why people object to SW. I've heard SW community people repeat "RDF/XML is the problem!" so often now that I'm tempted to think it's somewhat urban legend. (This is reinforced by my personal experience talking to people w/ SW reservations.)

susie: anyone?

<leobard> we could show how simple rdf/xml can be, for example: http://esw.w3.org/topic/SimpleRdfXml

<LeeF> e.g., I seriously doubt that Tim O'reilly's primary objections to the Semantic Web surround RDF/XML (though I'd be thrilled to be enlightened otherwise, as it's such an easy myth to dispel!)

<uldis> leobard: xml serialisations are confusing in general, make one think of xml first and get stuck on this idea

<uldis> N3 is better

susie: back to web outreach...

<kidehen> LeeF: The RDF/XML issue is a problem because it permeates all Semantic Web Material

<LeeF> is it this?

<LeeF> http://www.w3.org/DesignIssues/diagrams/sweb-stack/2006a.png

<wing> I agree with LeeF; we should wait until we have some real responses from people, otherwise we can guess at what people don't like until we're blue in the face

kidehen: getting architecture diagram right gives us a great launching pad for getting messaging right

<leobard> tool-suggestion: dia (open source)

ive used dia, its not bad

<leobard> http://www.gnome.org/projects/dia/

<uldis> wing: first questionaires will be very generic and there's no guarantee that RDF/XML issues will appear in the answers even if people are thinking of RDF mainly as XML. There's also a possibility they are not aware that this is a misconception

<uldis> followup questionaires can provide more details

<wing> http://wingerz.com/semweb/layer.png

<LeeF> wing: LOL

:)

<Susie> http://esw.w3.org/topic/SweoIG/TaskForces/InfoGathering

<wing> LeeF: Done

leo: we need to outreach to the db & dev guys differently
... e.g. getting started with the SW for a DB and getting started with the SW for a DEV

kidenhen: if we can we should take what we already have (tutorials, demos etc) and build on top of that

susie: at f2f we decided to get the core messaging right first and then customise for different levels of the business tier, different industries etc

<LeeF> yeah i didn't think you would

<leobard> sorry, who was talking?

<LeeF> That was kidehen

<leobard> thx

<leobard> susie: suggestion was to use del.icio.us and tags to gather links

<leobard> susie: suggested tag is w3csweo

<Susie> ACTION: Susie to send questionnaires to W3C PR for review [recorded in http://www.w3.org/2006/11/29-sweo-minutes.html#action01]

<Susie> ACTION: Susie to write cover letter for questionnaires [recorded in http://www.w3.org/2006/11/29-sweo-minutes.html#action02]

<Susie> ACTION: Kingsley to send comments on the layer cake to mailing list [recorded in http://www.w3.org/2006/11/29-sweo-minutes.html#action03]

<Susie> ACTION: Susie to post 'myths' to the Wiki [recorded in http://www.w3.org/2006/11/29-sweo-minutes.html#action04]

<Susie> ACTION: Orri to draft follow up questionnaires that are targeted to application areas. [recorded in http://www.w3.org/2006/11/29-sweo-minutes.html#action05]

<Susie> I believe that's all the new action items.