Additional Motivations & Benefits

[ TO DO: make image of three carrots (labelled social, financial, technical) & a stick (labelled legal & policy) (a bit like like http://www.epmbook.com/team.htm) ]

[ say some (not all!) of:

• Social
  • Demonstrate social responsibility
• Technical Factors
  • Reduce maintenance
  • Repurpose content for multiple formats or devices
  • Reduce server load
  • Positioned for future developments
• Financial Factors
  • Cost savings from technical factors
  • Reduce legal liability and costs
  • Reduce costs of alternative formats
  • Reduce cost of translating
  • Increased site use
    • Increase findability by search engines
    • Increase potential audience/ users/ customers/ markets/ sales
    • Increase usability, decrease download time ]
• Legal & other risks
  • Loss of current and potential customers and sales
  • Potential exposure to legal liabilities
  • Exposure to negative public image
• (resource in development: Presenting the Case for Web Accessibility)