Re: tracking-ISSUE-148: What does DNT:0 mean? [Tracking Definitions and Compliance]

* Vinay Goel wrote:
>What sort of 'at least' clauses are you thinking of including in the
>definition of DNT:0 that can't be handled in the Global Considerations
>document?

Here in Germany some web sites use third party "plugins" that show e.g.
how often some article has been "shared" on the third party's service.
These plugins would send information to third party servers even if the
user did not agree for that to happen, so as a compromise the plugins
have to be activated first, so you click the deactivated widget first,
then the plugin loads, and then you can read the counter or do whatever
else these plugins offer.

If a user uses this kind of function a lot from many different devices
or clears their cookies every now and then, it can become quite a
nuisance to activate them again and again. People might rather want
their browser to remember their preference in a better way than cookies
and convey them to web sites accordingly. They might want to tell their
browser that their tracking preference is that these plugins work
without individually activating them, to put it like that.

Same thing with "ad networks", they might offer users "behavioral ads",
but regularily going through the very long list of such networks to turn
these ads on if you want them is probably not worth the effort. This WG
is supposed to come up with better mechanisms for expressing user pre-
ferences around Web tracking. The "Global Considerations" document will
probably not define such mechanisms, and "DNT:1" does not convey to web-
sites you want behavioral ads or that they should load plugins directly.
-- 
Björn Höhrmann · mailto:bjoern@hoehrmann.de · http://bjoern.hoehrmann.de
Am Badedeich 7 · Telefon: +49(0)160/4415681 · http://www.bjoernsworld.de
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Received on Saturday, 2 June 2012 22:08:53 UTC