D. Appendix: Business Considerations

Editor's note
This section is an early draft. The task force is considering adding a section on the business case for inclusion of people with age related cognitive impairments and learning disabilities. The task force would like feedback on whether you would find future versions of section useful and if we should continue working on it.

This document can help you meet the needs of underserviced end-users such as high net worth senior citizens:

D.1 The Aging Population as a Market

One of the most reliable market projections is that the population is aging. More consumers are older, and more of the wealth is in the control an older demographic.

As people age, disabilities increase. This includes age-appropriate forgetfulness and a slower speed of learning new designs. This may make consumers feel excluded and that their needs are not considered. Accessibility can give the consumer the trust and feeling of being looked after. In contrast, if a site is difficult for people with cognitive and learning disabilities, the older population is likely to feel that the group is not interested in them as a market.

On the other hand, according to Georgia State University's Center for Mature Consumer Studies, today's mature market (those aged 55 and above) already controls 75 percent of America's wealth and 70 percent of its disposable income. Clearly, this expanding demographic is an important market for many organizations.

Additional studies have shown that the mature market is no longer off line and may even be outpacing younger user groups when it comes to adopting new technologies and online media. However, their online needs may be underserviced and seniors manage to complete only 55.3% of tasks online.

For additional information, see the Developer resources page.