B. Appendix: Considerations for Uptake in Different Contexts and Policies

Many agencies and services are required to use plain language and to be usable by vulnerable groups. This document will help content developers know what to do to achieve this goal across different geographical areas and include user groups of people with learning and cognitive disabilities. In addition many sites want to reach user groups such as millennials with learning disabilities and people with age-appropriate forgetfulness. This can be because of their commitment to inclusion, or to enable growth in these high value, under-serviced, markets. Typically, there are many more people in the target audience with a cognitive or learning disability than the content provider is aware of, and many content providers are often losing these user groups.

User considerations should be taken into account when deciding how to apply this document. For instance, Web content and applications that affect individual safety concerns, health, critical services, autonomy, care-giving, social integration, and workplace needs should follow as much of the advice in this document as possible.

This Appendix provides guidance and considerations on how to use this document and the design patterns (general, repeatable solutions to commonly occurring problems) to build a policy or requirements regarding web content to ensure that the needs of individuals with learning or cognitive disabilities are addressed. Web content designed without consideration for the needs of individuals with learning or cognitive disabilities may create accessibility barriers to the needs of the end-user. Development of a plan or policy includes the following steps which are discussed in this section:

  1. Define the scenarios to be included in the policy (i.e., address the environments or situations in which the policy will apply)
  2. Review the different design pattern criteria and decide if they are relevant to the environmental or situational scenarios.
  3. Develop a policy with requirements based on an analysis of the environmental or situational scenarios and the design pattern criteria

Policy makers should:

User considerations should also be taken into account when developing scenario-based policies, such as individual safety concerns, autonomy and savings in care-giving, and the cost of individuals with cognitive or learning disabilities leaving the workforce more than necessary due to lack of appropriately designed content or interfaces.

The following are examples of scenarios that may be covered by a policy:

Examples of scenario-based policies:

C. Appendix: Testable Statements for Each Pattern

There are ongoing efforts to make testable statements for each design patterns with corresponding test processes, failure examples, etc.

Note that in many cases, the testable statement only covers the part of the design pattern that is automatically testable. A full table of the draft testable options are available at Testable Statements for COGA Design Patterns.

The Cognitive Accessibility Taskforce intends to continue working on these statements as a supplement to the design guide.

D. Appendix: Business Considerations

Editor's note
This section is an early draft. The task force is considering adding a section on the business case for inclusion of people with age related cognitive impairments and learning disabilities. The task force would like feedback on whether you would find future versions of section useful and if we should continue working on it.

This document can help you meet the needs of underserviced end-users such as high net worth senior citizens:

D.1 The Aging Population as a Market

One of the most reliable market projections is that the population is aging. More consumers are older, and more of the wealth is in the control an older demographic.

As people age, disabilities increase. This includes age-appropriate forgetfulness and a slower speed of learning new designs. This may make consumers feel excluded and that their needs are not considered. Accessibility can give the consumer the trust and feeling of being looked after. In contrast, if a site is difficult for people with cognitive and learning disabilities, the older population is likely to feel that the group is not interested in them as a market.

On the other hand, according to Georgia State University's Center for Mature Consumer Studies, today's mature market (those aged 55 and above) already controls 75 percent of America's wealth and 70 percent of its disposable income. Clearly, this expanding demographic is an important market for many organizations.

Additional studies have shown that the mature market is no longer off line and may even be outpacing younger user groups when it comes to adopting new technologies and online media. However, their online needs may be underserviced and seniors manage to complete only 55.3% of tasks online.

For additional information, see the Developer resources page.