4.2 The basic syntax
This section is non-normative.
At a high level, microdata consists of a group of name-value pairs. The groups are called items, and each name-value pair is a property. Items and properties are represented by regular elements.
To create an item, the itemscope attribute is used.
To add a property to an item, the itemprop attribute is used on one of the item's descendants.
Here there are two items, each of which has the property "name":
<div itemscope>
<p>My name is <span itemprop="name">Elizabeth</span>.</p>
</div>
<div itemscope>
<p>My name is <span itemprop="name">Daniel</span>.</p>
</div>
Markup without microdata attributes has no effect on microdata.
These two examples are exactly equivalent, at a microdata level, as the previous two examples respectively:
<div itemscope>
<p>My <em>name</em> is <span itemprop="name">E<strong>liz</strong>abeth</span>.</p>
</div>
<section>
<div itemscope>
<aside>
<p>My name is <span itemprop="name"><a href="/?user=daniel">Daniel</a></span>.</p>
</aside>
</div>
</section>
Properties generally have values that are strings.
Here the item has three properties:
<div itemscope>
<p>My name is <span itemprop="name">Neil</span>.</p>
<p>My band is called <span itemprop="band">Four Parts Water</span>.</p>
<p>I am <span itemprop="nationality">British</span>.</p>
</div>
When a string value is a URL, it is expressed using the a element and its href attribute, the img element and its
src attribute, or other elements that link to or embed external resources.
In this example, the item has one property, "image", whose value is a URL:
<div itemscope>
<img itemprop="image" src="google-logo.png" alt="Google">
</div>
When a string value is in some machine-readable format unsuitable for human consumption, it is expressed using the value attribute of the
data element, with the human-readable version given in the element's contents.
Here, there is an item with a property whose value is a product ID. The ID is not human-friendly, so the product's name is used the human-visible text instead of the ID.
<h1 itemscope>
<data itemprop="product-id" value="9678AOU879">The Instigator 2000</data>
</h1>
For numeric data, the meter element and its value attribute can be used instead.
Here a rating is given using a meter element.
<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">Panasonic White 60L Refrigerator</span>
<img src="panasonic-fridge-60l-white.jpg" alt="">
<div itemprop="aggregateRating"
itemscope itemtype="http://schema.org/AggregateRating">
<meter itemprop="ratingValue" min=0 value=3.5 max=5>Rated 3.5/5</meter>
(based on <span itemprop="reviewCount">11</span> customer reviews)
</div>
</div>
Similarly, for date- and time-related data, the time element and its datetime attribute can be used instead.
In this example, the item has one property, "birthday", whose value is a date:
<div itemscope>
I was born on <time itemprop="birthday" datetime="2009-05-10">May 10th 2009</time>.
</div>
Properties can also themselves be groups of name-value pairs, by putting the itemscope attribute on the element that declares the property.
Items that are not part of others are called top-level microdata items.
In this example, the outer item represents a person, and the inner one represents a band:
<div itemscope>
<p>Name: <span itemprop="name">Amanda</span></p>
<p>Band: <span itemprop="band" itemscope> <span itemprop="name">Jazz Band</span> (<span itemprop="size">12</span> players)</span></p>
</div>
The outer item here has two properties, "name" and "band". The "name" is "Amanda", and the "band" is an item in its own right, with two properties, "name" and "size". The "name" of the band is "Jazz Band", and the "size" is "12".
The outer item in this example is a top-level microdata item.
Properties that are not descendants of the element with the itemscope attribute can be associated with the item using the itemref attribute. This attribute takes a list of IDs of elements to crawl in addition to crawling the children of the element with the itemscope attribute.
This example is the same as the previous one, but all the properties are separated from their
items:
<div itemscope id="amanda" itemref="a b"></div>
<p id="a">Name: <span itemprop="name">Amanda</span></p>
<div id="b" itemprop="band" itemscope itemref="c"></div>
<div id="c">
<p>Band: <span itemprop="name">Jazz Band</span></p>
<p>Size: <span itemprop="size">12</span> players</p>
</div>
This gives the same result as the previous example. The first item has two properties, "name", set to "Amanda", and "band", set to another item. That second item has two further properties, "name", set to "Jazz Band", and "size", set to "12".
An item can have multiple properties with the same name and different values.
This example describes an ice cream, with two flavors:
<div itemscope>
<p>Flavors in my favorite ice cream:</p>
<ul>
<li itemprop="flavor">Lemon sorbet</li>
<li itemprop="flavor">Apricot sorbet</li>
</ul>
</div>
This thus results in an item with two properties, both "flavor", having the values "Lemon sorbet" and "Apricot sorbet".
An element introducing a property can also introduce multiple properties at once, to avoid duplication when some of the properties have the same value.
Here we see an item with two properties, "favorite-color" and "favorite-fruit", both set to the value "orange":
<div itemscope>
<span itemprop="favorite-color favorite-fruit">orange</span>
</div>
It's important to note that there is no relationship between the microdata and the content of the document where the microdata is marked up.
There is no semantic difference, for instance, between the following two examples:
<figure>
<img src="castle.jpeg">
<figcaption><span itemscope><span itemprop="name">The Castle</span></span> (1986)</figcaption>
</figure>
<span itemscope><meta itemprop="name" content="The Castle"></span>
<figure>
<img src="castle.jpeg">
<figcaption>The Castle (1986)</figcaption>
</figure>
Both have a figure with a caption, and both, completely unrelated to the figure, have an item with a name-value pair with the name "name" and the value "The Castle". The only difference is that if the user drags the caption out of the document, in the former case, the item will be included in the drag-and-drop data. In neither case is the image in any way associated with the item.
4.3 Typed items
This section is non-normative.
The examples in the previous section show how information could be marked up on a page that doesn't expect its microdata to be re-used. Microdata is most useful, though, when it is used in contexts where other authors and readers are able to cooperate to make new uses of the markup.
For this purpose, it is necessary to give each item a type, such as "http://example.com/person", or "http://example.org/cat", or "http://band.example.net/". Types are identified as URLs.
The type for an item is given as the value of an itemtype attribute on the same element as the itemscope attribute.
Here, the item's type is "http://example.org/animals#cat":
<section itemscope itemtype="http://example.org/animals#cat">
<h1 itemprop="name">Hedral</h1>
<p itemprop="desc">Hedral is a male american domestic
shorthair, with a fluffy black fur with white paws and belly.</p>
<img itemprop="img" src="hedral.jpeg" alt="" title="Hedral, age 18 months">
</section>
In this example the "http://example.org/animals#cat" item has three properties, a "name" ("Hedral"), a "desc" ("Hedral is..."), and an "img" ("hedral.jpeg").
The type gives the context for the properties, thus selecting a vocabulary: a property named "class" given for an item with the type "http://census.example/person" might refer to the economic class of an individual, while a property named "class" given for an item with the type "http://example.com/school/teacher" might refer to the classroom a teacher has been assigned. Several types can share a vocabulary. For example, the types "http://example.org/people/teacher" and "http://example.org/people/engineer" could be defined to use the same vocabulary (though maybe some properties would not be especially useful in both cases, e.g. maybe the "http://example.org/people/engineer" type might not typically be used with the "
classroom" property). Multiple types defined to use the same vocabulary can be given for a single item by listing the URLs as a space-separated list in the attribute' value. An item cannot be given two types if they do not use the same vocabulary, however.
4.5 Selecting names when defining vocabularies
This section is non-normative.
Using microdata means using a vocabulary. For some purposes, an ad-hoc vocabulary is adequate. For others, a vocabulary will need to be designed. Where possible, authors are encouraged to re-use existing vocabularies, as this makes content re-use easier.
When designing new vocabularies, identifiers can be created either using URLs, or, for properties, as plain words (with no dots or colons). For URLs, conflicts with other vocabularies can be avoided by only using identifiers that correspond to pages that the author has control over.
For instance, if Jon and Adam both write content at example.com, at http://example.com/~jon/... and http://example.com/~adam/... respectively, then they could select identifiers of the form "http://example.com/~jon/name" and "http://example.com/~adam/name" respectively.
Properties whose names are just plain words can only be used within the context of the types for which they are intended; properties named using URLs can be reused in items of any type. If an item has no type, and is not part of another item, then if its properties have names that are just plain words, they are not intended to be globally unique, and are instead only intended for limited use. Generally speaking, authors are encouraged to use either properties with globally unique names (URLs) or ensure that their items are typed.
Here, an item is an "http://example.org/animals#cat", and most of the properties have names that are words defined in the context of that type. There are also a few additional properties whose names come from other vocabularies.
<section itemscope itemtype="http://example.org/animals#cat">
<h1 itemprop="name http://example.com/fn">Hedral</h1>
<p itemprop="desc">Hedral is a male american domestic
shorthair, with a fluffy <span
itemprop="http://example.com/color">black</span> fur with <span
itemprop="http://example.com/color">white</span> paws and belly.</p>
<img itemprop="img" src="hedral.jpeg" alt="" title="Hedral, age 18 months">
</section>
This example has one item with the type "http://example.org/animals#cat" and the following properties:
| Property
|
Value
|
| name
|
Hedral
|
| http://example.com/fn
|
Hedral
|
| desc
|
Hedral is a male american domestic shorthair, with a fluffy black fur with white paws and belly.
|
| http://example.com/color
|
black
|
| http://example.com/color
|
white
|
| img
|
.../hedral.jpeg
|