HTML5

This example shows how the mark element can be used to bring attention to a particular part of a quotation:

<p lang="en-US">Consider the following quote:</p>
<blockquote lang="en-GB">
 <p>Look around and you will find, no-one's really
 <mark>colour</mark> blind.</p>
</blockquote>
<p lang="en-US">As we can tell from the <em>spelling</em> of the word,
the person writing this quote is clearly not American.</p>

(If the goal was to mark the element as misspelt, however, the u element, possibly with a class, would be more appropriate.)

Another example of the mark element is highlighting parts of a document that are matching some search string. If someone looked at a document, and the server knew that the user was searching for the word "kitten", then the server might return the document with one paragraph modified as follows:

<p>I also have some <mark>kitten</mark>s who are visiting me
these days. They're really cute. I think they like my garden! Maybe I
should adopt a <mark>kitten</mark>.</p>

In the following snippet, a paragraph of text refers to a specific part of a code fragment.

<p>The highlighted part below is where the error lies:</p>
<pre><code>var i: Integer;
begin
   i := <mark>1.1</mark>;
end.</code></pre>

This is separate from syntax highlighting, for which span is more appropriate. Combining both, one would get:

<p>The highlighted part below is where the error lies:</p>
<pre><code><span class=keyword>var</span> <span class=ident>i</span>: <span class=type>Integer</span>;
<span class=keyword>begin</span>
   <span class=ident>i</span> := <span class=literal><mark>1.1</mark></span>;
<span class=keyword>end</span>.</code></pre>

This is another example showing the use of mark to highlight a part of quoted text that was originally not emphasized. In this example, common typographic conventions have led the author to explicitly style mark elements in quotes to render in italics.

<article>
 <style scoped>
  blockquote mark, q mark {
    font: inherit; font-style: italic;
    text-decoration: none;
    background: transparent; color: inherit;
  }
  .bubble em {
    font: inherit; font-size: larger;
    text-decoration: underline;
  }
 </style>
 <h1>She knew</h1>
 <p>Did you notice the subtle joke in the joke on panel 4?</p>
 <blockquote>
  <p class="bubble">I didn't <em>want</em> to believe. <mark>Of course
  on some level I realized it was a known-plaintext attack.</mark> But I
  couldn't admit it until I saw for myself.</p>
 </blockquote>
 <p>(Emphasis mine.) I thought that was great. It's so pedantic, yet it
 explains everything neatly.</p>
</article>

Note, incidentally, the distinction between the em element in this example, which is part of the original text being quoted, and the mark element, which is highlighting a part for comment.

The following example shows the difference between denoting the importance of a span of text (strong) as opposed to denoting the relevance of a span of text (mark). It is an extract from a textbook, where the extract has had the parts relevant to the exam highlighted. The safety warnings, important though they may be, are apparently not relevant to the exam.

<h3>Wormhole Physics Introduction</h3>

<p><mark>A wormhole in normal conditions can be held open for a
maximum of just under 39 minutes.</mark> Conditions that can increase
the time include a powerful energy source coupled to one or both of
the gates connecting the wormhole, and a large gravity well (such as a
black hole).</p>

<p><mark>Momentum is preserved across the wormhole. Electromagnetic
radiation can travel in both directions through a wormhole,
but matter cannot.</mark></p>

<p>When a wormhole is created, a vortex normally forms.
<strong>Warning: The vortex caused by the wormhole opening will
annihilate anything in its path.</strong> Vortexes can be avoided when
using sufficiently advanced dialing technology.</p>

<p><mark>An obstruction in a gate will prevent it from accepting a
wormhole connection.</mark></p>