[Other Papers] [Briefing Package]
Title: Automatic personalization on push news service Author: T. Kamba, H. Sakagami, Y. Koseki Presented by: Y. Koseki Affiliation: C&C Media Research Laboratories, NEC Corp. Abstract: The presentation will describe a novel push-type news delivery system, called ANATAGONOMY. The main feature of the system is its automatic personalization function. In other conventional push-type systems, users are required to register interested categories and/or keywords in order to personalize information to be delivered. In contrast, our push-type news delivery client watches the user operation, such as mouse clicks, then sends the operation record back to its server. On the server, the keywords of the accessed articles are automatically accumulated as the user's profile to be used for further personalization. As a result of the personalization, the system shows the prefered articles at prominent positions of the display so that the user is able to find and see easily. Our system has already been under experimental operation and has been constantly delivering news articles of the Yomiuri Shimbun - the most popular newspaper in Japan. In the presentation, we will show the user interface and personalization technique used in the system. We believe that the automatic personalization technology will have an important role in the future push delivery systems. Through the presentation at the workshop, we would like to disscuss possibility of incorporating automatic personalization technologies into the ongoing standardization efforts on the formats and protocols. Dr. Yoshiyuki Koseki Research Manager, C&C Media Research Laboratories, NEC Corporation