W3C

– DRAFT –
Improving Web Advertising BG

28 September 2021

Attendees

Present
alextcone, AramZS, arnoldrw, blassey, bLeparmentier, bmay, dmarti, ErikAnderson, eriktaubeneck, FredBastello, gendler, jrosewell_, Karen, kleber, lonpilot, Mike_Pisula, mjv, npd, seanbedford, wbaker, wseltzer
Regrets
-
Chair
-
Scribe
Karen

Meeting minutes

<wseltzer> ...

Wendy: Chair

[Wendy reviews agenda]

Agenda-curation, introductions

Wendy: there is a wide scope of agenda for future meetings
… Do we have any introductions? Anyone new to the call to introduce yourself?

Wendy: Any agenda curation, ideas?
… ideas that you would like to discuss today
… So we have then our upcoming TPAC meeting; we have mentioned a few times before

TPAC

Wendy: Here is the link

<wseltzer> https://www.w3.org/2021/10/TPAC/

Wendy: TPAC is the meeting in non-COVID times was our F2F meetings of all the various groups, cross-group meetings
… But with on-going travel and health restrictions, this will be a virtual meeting
… W3C members, the Advisory Committee Reps are invited to attend the AC Meeting
… on 12 October
… followed by week of breakout sessions 18-22 October
… anyone can propose a session in a planning wiki
… and where we offer blocks of time for people to sign up and participate
… Then following week, 25-29 October is group and joint meetings
… I asked our Events team for help in suggesting times
… that would work for us to meet in the week of 25-29 October week

<wseltzer> 1) Oct. 28(Thr.) 14:00-15:00 UTC

<wseltzer> 2) Oct. 29(Fri.) 5:00-6:00 UTC as Asia/Pacific-friendly

Wendy: Looking for times that are good for participants around the globe
… They suggested above times, Thursday, 28 October at 10:00am ET
… or Friday, 29 October at 05:00 UTC, which would be a more friendly time for Asia participation
… if you can convert to your local time zones and wonder if those seem like a reasonable time to you?
… Can we get input on those

@: Wendy, 5:00 UTC is 1:00am ET, yes?

Wendy: yes, it is

Aram: 5:00am UTC?

Wendy: yes
… we are trying to find a time more friendly for more participants from Asia-Pacific
… those were some suggested times
… if there are better suggestions?

@: I don't think that will work for most people in Europe [05:00 UTC)

Wendy: It is hard to find a time; we want to get people talking together
… to Karen's question in irc, idea was to do two meetings to get more participants engaged

Aram: 1:00am is very late and very early UTC

Angelina: that would be early

[talks aloud about time zones]

Aram: What about 12:00am [?]
… 1:00pm China is what in UTC?

Angelina: 1pm China is about 1:00am East Coast, about a 12 hour difference

Wendy: I am hearing that these are not great options

particularly if we are trying to capture participants from multiple regions

Aram: Maybe late UTC might be better; early China and late US
… but reasonably early and reasonably late
… like 1:00am UTC
… would exclude Europe

@: You will always exclude one region

Aram: one meeting would overlap with other meeting
… not sure

Wendy: thanks for input
… I will try to reach out directly to folks who are signed up from Asia-Pacific to get their input
… on what their time constraints look like
… if we cannot get everyone into a meeting, maybe we can share the pain
… And what do we want to do with these meetings?
… We have had bursts of activity in this group
… around proposals, good work in developing those proposals
… when we hear presentations and see the work continue in Github
… and sometimes under auspices of other CGs
… and then we get some lulls as we seemed to be in summer into fall
… some work happens asynchronously
… Are there things people would like to bring into a plenary meeting again?
… that would help to move our conversations forward?
… there are a few weeks to plan an agenda for these meetings
… Questions to ask, ideas for bigger pieces to bring forward

<angelina_iab> every timezone tool: https://everytimezone.com/?t=61525b00,2ee

Aram: I think it would be good to catch up specifically with proposals for....sorry, will let James go

James: For me, it would be helpful to consolidate progress to date
… for various initiatives to present where they are at
… I am happy to do that for the ones I'm doing

Aram: yeah, great to focus on
… with a session that focuses on a process that brings together these separate proposals
… for example click reporting from Apple, Google
… where they are coming together, or where independent from other meetings spaces
… and maybe in same session or not, focus on the PARAKEET and Turtledove proposals
… that don't seem to be as close as the aggregate tracking proposals
… those are two things that are most likely to come out within the next year or so
… and also the ones that have sort of progressed between browser owners
… in a way that seems to be productive
… sorry, not regressed, progressed

<wseltzer> https://github.com/w3c/web-advertising/issues/121

Wendy: We also have a few ideas percolating in Github
… most recently Malorie added standardization of contextual advertising
… would be interesting to hear ideas on that

Aram: just occurred to me
… what else makes sense to bring in
… Not sure if Alex is on the call

<alextcone> I'm here, Aram.

Aram: if IAB would want to talk about it
… they have a standardization for contextual that they are working on
… so bringing them into that conversation
… and maybe a privacy signal conversation which would encompass the global privacy control
… along with IAB's GPP
… stands for Global Privacy Platform I think
… and having those in a TPAC conversation as well

Angelina: Content Taxonomy 3.0 was released for comment

Aram: yes, a bunch of these things have been released
… and they may influence emerging standards processes and are worthwhile discussing

Wendy: Great, thanks

<wseltzer> https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/

Wendy: maybe get a link to the IAB content taxonomy

Angelina: I will add it

Wendy: these are good ideas

James: to continue the theme
… We heard from Michael Donnelly from PRAM
… a few months ago, so getting an update from him

<angelina_iab> IAB Tech Lab's Content Taxonomy 3.0 Released: https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/

James: and maybe heard from some of the large advertisers what it would mean to them

Michael: I would be delighted to share an update
… we are developing our business plans and work with Wendy on the schedule
… if you have anything particular, I would welcome an email
… chat here, find me on social
… James, if you have specific questions, let me know

James: Addressable media identifiers is one area, but I will follow up as well

<angelina_iab> here's the link to the actual page to the documents: https://iabtechlab.com/standards/content-taxonomy/

Wendy: Sounds as though updates around W3C and around other groups working in this space would be helpful
… and we can put some of that into text and links
… and some into real-time presentation and discussion
… and give people an atlas if you will to where these conversations are taking place
… and what the current status is
… and opportunities to be involved: calls for comment, review
… would be good to point out
… As we see, the space of improving web advertising is large and spread among many players and playing fields
… So thanks for those offers of updates and pointers
… Anything else?

bleparmentier: not for agenda, but for next call
… we have started to work on validator engine
… we launched in June an API with Google
… we had more than 80 participants for this challenge
… We would like to share with you in a dedicated meeting, the first result we have seen from this meeting
… we would like to discuss it
… I would be very happy to discuss that next week
… if some of you think it's interesting for a full hour, we can do on side
… like we did for FLEDGE every two weeks, please let me know

Wendy: Thank you, sounds good
… we can look for things to schedule for TPAC and upcoming calls
… Everything is a Zoom or Webex call these days
… Any other business?
… All right
… I will follow up online
… and see you here next week for a discussion
… please keep the suggestions flowing online

[adjourned]

Minutes manually created (not a transcript), formatted by scribe.perl version 136 (Thu May 27 13:50:24 2021 UTC).

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Maybe present: @, Angelina, Aram, James, Michael, Wendy