<nicktr> https://www.w3.org/2020/11/23-merchantbg-minutes.html
<benoit> ugh.. got the time wrong :(
<nicktr> melanie: recaps our last meeting
<nicktr> ...and we need to work on getting more members
<nicktr> kevin: thanks for having me
<nicktr> ...I've been with Worldpay/FIS since 2012
<nicktr> ...past couple of years have been concentrating on North America
<scribe> scribenick: Ian
Kevin: Digital wallet growth has
been notable in US over past 2 years
... even though cards still majority share of payment method
choice
[What people buy]
#1: food and drink in all age
groups
... noteworthy growth in "digital content" for Gen Z
PhilA: Do you know what people bought, or merely what kind of merchants people use?
Kevin: A combination of survey
data and transaction information
... for some merchants we have more detailed data than for
others
... e.g., we could see that a person shopped at a particular
store, how much they spent, some SKUs, some tax information
Sumo: Are you able to ascertain
when a user is "introduced to a brand"?
... can you tell "new to a brand" v. "new to a brand for a
given card or other payment instrument"?
Kevin: We have been working on
that puzzle: overall consumer profile
... across payment methods
... industry trend is to provide a single customer view; we are
getting there
Karen: What's the time frame for this generational research?
Kevin: I will find out and get
back to you.
... the current research includes some COVID data, and
pre-COVID data
[Top reasons people choose one merchant over another.]
1) Free shipping
2) Familiar brand
3) Online commerce possible
4) Great customer service
5) Easy to find what you want
6) Can buy in-store
7) can pay with credit or debit card
8) Good stock
[etc.]
(IJ also notes "frictionless pay" is sought after by 45% of consumers)
Nick: Loyalty programs are low in the list, which surprises me.
Melanie: How fast is "can pay by cash" dropping over time
Kevin: Depends on the market and
demographic
... pay by cash is really only of interest to "boomers"; cash
losing ground in other generations
... I think that "local and independent" as a trend will
continue to grow
[On loyalty]
Kevin: Even if "loyalty programs"
did not appear in survey data, other research suggests that
people really do like loyalty programs.
... with loyalty programs (1) people more likely to return (2)
they spend more
... pay by points is of growing interest.
... e.g., Amazon partnership with American Express
... we see demand growing with larger merchants
... there is an up-front cost to implementing a program and
acquiring customers, but those costs are likely to be more
quickly offset by subsequent transactions
Sumo: Did you say no interchange on point payments?
Kevin: Correct; it's held outside payment rails
Sumo: More merchants should be
aware of this.
... Do you have data about split between online and offline for
loyalty usage?
Kevin: I think it's pretty
even.
... we do have a global payments report that breaks down by
"e-commerce v. CNP"
... but CNP/CP lines are blurring (e.g., with pay online pick
up curbside)
https://worldpay.globalpaymentsreport.com/#/en/home
Nick: What's your thought on open banking?
<dezell> For those interested - there's a blog entry for the WPIG about Pizza Hut!
Kevin: Depends on region and type
of merchant. Some users who like loyalty may be slow to change
behavior.
... but there are lines of business where there will be strong
incentives.
... some considerations:
... a) Must have a single API entry point. Bifurcations by
market will add friction.
... people want single settlements regardless of region
... they will need dispute management and refunds
Karen: Can you do international bank transfers?
Kevin: Depends on the setup and
licenses
... there are ways to accept bank transfers cross border
Melanie: Thank you, Kevin!
... really interesting how things have changed with COVID and
which trends stick as pandemic subsides
<nicktr> https://w3c.github.io/merchantbg//MerchantBGcharter.html
Nick: In recent meeting some
people had some questions about the charter ^^^^
... comments welcome; it's a living document
[Melanie recaps the group's scope / activities / topics ]
Nick: Also Web Payments
specifically as a topic of interest. One element of our charter
is to liaise with the WPWG, which is working on standards
... Payment Request API 1.0 just advanced (again) to Candidate
Recommendation. Expect a Recommendation by end of Q1 2021
Melanie: Let's do a deep dive in early 2021
Ian: PICK ME
PhilA: Some issues of interest to
me include (1) relationship of bar codes to URLs / semantic
data
... (2) interested in many other topics in the charter,
including accessibility; not payments as much
Nick: Phil, any interest in doing a deep dive on the journey from bar => QR => URL?
PhilA: PICK ME
Nick: We are also talking about
QRs in the WPWG these days.
... in particular, in the DID WG there is also interest in QR
codes .... not necessarily good use cases IMO
Katie: I work for Clover (part of
FIServe). I think we should talk about opportunities (for
merchants) rather than challenges.
... there are new interaction models, driven in part by
COVID
... focus at Clover is POS and small/medium sized customers
Nick: Will people want to meet 4 January or skip that one?
(We hear mixed responses)
Nick: Chairs and I will let you
know whether it will be 4 Jan or later
... Thanks all and talk to you in 2021!
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