W3C

Visual Identity Task Force

15 Oct 2018

Attendees

Present
Heath_Cacere, Ian_Jacobs (W3C), Dean_Ezra (Barclays), Eiji_Kitamura (Google), Ken_Mealey (American Express)
Regrets
Adrian Hope-Bailie (Coil)
Chair
Ian
Scribe
Ian

Contents


<scribe> Scribe: Ian

Review V3 designs

Heath: More play on wallets
... C1 is horz wallet

(Ian likes the folding version)

IJ: Widely opened wallet looks more like a book

(Ian opens up the discussion)

Eiji: I like C16 to C19
... most obviously a wallet
... but want a bit more "web' and "exchange of value" in there

Dean: I like C17. I like the outline of the wallet. Don't love the green, but love how the outline emphasizes the shape.

Ken: Agree with comments so far; like C17 as well
... also don't love the green
... I think adding a coin may be interesting; not sure that the coin is recognizable though
... what about a paper bill
... recognize the currency issue

IJ: What about wallet as door

Heath: Sphere distorts wallet rectangle

IJ: C17 with an outline
... Reaction to wallet larger in circle; lose sense of globe
... Three main concepts are (1) wallet (2) globe (3) exchange

Eiji: What is the logo shows up in an Android window. It's a tiny place in the window. Will I recognize it as a wallet?

I think C17 and C18 make sense for that

Eiji: We could also draw something on the wallet
... also C1 is a good alternative
... if there is a room, can we draw a globe there?
... so some combos of C1 and C18

Heath: I think there is something there.
... I did play with adding detail to the surface of the wallet; that becomes an issue when the wallet is very small
... I can probably start to display sizes as well to help communicate issues.

(Regarding green)

Heath: I am trying to stay away from Green in the end.
... or if we use it, make it more modern.

#005A9C

IJ: I like C17 as well

Heath: Tilt on side also removes immediacy of wallet but easy to come back to wallet image
... I like how simple it is.

Eiji: Could C17 be more open to contain more of a card inside it?

Heath: I can try but in order to get that look we will have a bigger silhouette

IJ: I get a little nervous about being too card-centric
... wallets already hold cards

Heath: I think "ID" rather than payment card

IJ: Circle above wallet to indicate person/globe/coin?

Dean: Any way to convey "digital" as well?

Heath: I have seen that done with logos....to break it up into squares/sprites

Two colors:

- two parties to the transaction

- binary

scribe: black and white

IJ: I have not gravitated to the gradients

----------

Next steps

Heath: I have enough to go with
... I can deliver on Wednesday morning
... I hope to narrow to 3 by Weds

(Another theme: innovation)

IJ: I propose next round of comments by email

Thank yoU!!

Summary of Action Items

Summary of Resolutions

[End of minutes]

Minutes manually created (not a transcript), formatted by David Booth's scribe.perl version 1.154 (CVS log)
$Date: 2018/10/15 20:40:13 $