Web is Central

• Usage
  • Accessed by billions
  • In many languages
  • Vital for information sharing, entertainment, education, commerce
• Technology
  • Common, pervasive, and interoperable
  • Internationalized
  • Widely used by developers
  • Linked sites and linked data

HTML5: Cornerstone of the Platform

Reach multiple devices Desktop, mobile, tablet, TV Powerful and modular Documents, multimedia, interactivity Multi-application eBooks, user interfaces, games Standard scheduled for 2014

The Open Web Platform

• APIS: Geolocation, gyroscopes, near-field communications (NFC), cameras, address book, linked data, …
• Rich media: Audio and video, vectorial images, graphics, animations, high-quality typography, …
• Cross-device: screens of all sizes, touch, keyboards, voice, vibrations, beeps, …
• Communications: client-server, real-time, peer-to-peer, sockets, …
• Society: privacy, security, multilingual, accessibility

Rapidly Growing Support Cross-Device, Cross-Platform

Major browsers

IE9+, FF4+, Safari5+, Opera11+, Chrome10+, Blackberry Browser, Silk

Platforms

iOS, Android, ChromeOS, BlackberryOS, Symbian, Windows Mobile 7.5+

Libraries

Webkit (Google, Apple, etc.), Gecko (Mozilla), Trident (Microsoft), Presto (Opera)

Mobile

Web is Mobile Platform of the Future

“Mobile Web application platforms will generate almost $2.6 billion in service revenue by 2015” – Smith’s Point Analytics

• Video and Audio
• Voice, Videoconferencing, and real-time communications
• Peer-to-peer
• Location-based services
• Social networking
• Advertising
• Games

AT&T View

Used with permission

Television

Web Transports and Enhances TV

• Analog-to-digital conversion in progress
• User generated content commonplace on Internet
• Convergence has started, but where will it lead?
  • User content and premium content
  • How much integration of Web content into programming?
  • Internet, wireless, or conventional distribution
  • Device: TV, laptop, handheld
• Different stakeholders have different perspectives
  • Traditional broadcast, Telecoms
  • Content providers, Device manufacturers
  • New entrants (youtube, netflix, hulu, pandora, spotify, …)

Web and TV Interest Group Results

• Home networking / device discovery / multi-screen
• Adaptive streaming / content protection
• TV Web Profile

Social Networking

Facebook

CTO Bret Taylor in July 2011  “Over the long term, people in Silicon Valley really view HTML5 as the future platform …that’s where we’re putting a huge amount of our investment …” Facebook mobile apps built with HTML5 (including native apps) Facebook promotes HTML5 for mobile and social apps Nearly 50% of 800 million users access Facebook through mobile.
	Drawing, Video History API Geolocation		Web storage Web sockets CSS transitions App cache

On Facebook…

When I’m introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, on long-term, really excited about it. One of the things that’s interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.

Mark Zuckerberg, 2012

Gaming

Zynga

Zynga mission: social gaming for all Open Web Platform advantages No plugins (mobile users don’t install) Play quickly without install Significant code reuse between desktop, mobile User experience-driven live updates; bug fixes
	Web Sockets Caching CSS Animations CSS transforms		Touch Events Orientation HTML5 audio Timing control

Publishing

Financial Times

Financial Times launched popular iPad app Quickly replicated 80-90% of user experience using Open Web Platform Faster app launch times improve user experience; customers have switched to Web app Web app approach more cost-effective, less confusion for users across devices
	Audio, Video, Touch, CSS, SVG Flex box, Web SQL, History API Local storage, App cache

Amazon and eBooks

Amazon Silk browser supports HTML5, leverages cloud services Ebook market leveraging HTML5+CSS Ebooks starting to outsell printed books in some markets Ebook standard (EPUB) based on W3C standards: HTML, CSS, SVG Extensions also HTML+CSS (Amazon KF8 on Kindle Fire,  Apple iBook)
	SVG Fonts Background Borders		Video Audio Fonts Media Queries

What do early majority say?

• Close the gap with native
  • Improve Performance, capability, packaging, payment, discovery, system-level APIs
• Achieve broad interoperability
  • Increase testing, libraries, modularization, developer outreach
• Meet reqs of adjacent industries
  • Increase participation from industries most dramatically affected by new devices, connectivity, mobility, social

Can you use this platform?

• Yes!
• Learn about the many capabilities and how well they are deployed
  see caniuse.com
• Get involved and provide feedback

Feature Detection!

DO NOT COPY THE FOLLOWING CODE:

if (/MSIE (\d+\.\d+);/.test(navigator.userAgent)){
 var ieversion=new Number(RegExp.$1)
 if (ieversion>=9)
  return true;
 else
  return false;

You should write instead:

if (!!navigator.geolocation)

See Modernizr.com

Testing!

We need to test the Open Web Platform!

Web Browser makers Industry Initiatives: Web and TV Core Mobile Web Platform Web developers

Privacy Focus: Tracking Protection

• Online privacy a mainstream concern
• Open Web Platform depends on ability to achieve trusted transactions
• Online tracking momentum
• February 2012: White House expresses support for W3C Do Not Track (DNT) technology
• W3C to define meaning of DNT

What's missing?

• Common Video Codec
• Control of adaptive video
• Delivery statistics
• Media Content Protection
• Service discovery
• UPnp, M-DNS/DNS-SD
• TV API, Parental Control
• 3D deployed on all browsers
• Identity, Access control
• Digital content distribution and micropayment
• Trust, Provenance
• Read-write Web
• Interoperability
• Education materials
• Certification (software and developers)
• Authoring tools support
• Multilingual support

How to participate

• Community Groups
• Join W3C
• webplatform.org

W3C Community Groups

• Key Attributes
  • Anyone can participate
  • Free
  • Considerable latitude in how work is structured
  • Royalty-Free patent rights and permissive copyrights
  • IPR commitments can lead to W3C standard track
• Got an idea? Create a Community Group

Join W3C

• Get the latest news
• Participate in Working Groups
• Ensure your use cases are well addressed.
  Do not rely on someone to do it!

WebPlatform.org

Your Web, documented.