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Understanding Success Criterion 2.4.8 [Link Purpose (Link Text)]

2.4.8 The purpose of each link can be identified from link text [begin add]alone[end add] [2074] (Level AAA)

The intent of this success criterion is to help users understand the purpose of each link in the content, so they can decide whether they want to follow it. Links with the same destination should have the same descriptions (per Success Criterion 3.2.4), but links with different purposes and destinations should have different descriptions. Because the purpose of a link can be identified from its link text, links can be understood when they are out of context, such as when the user agent provides a list of all the links on a page.

  • This success criterion helps people with motion impairment by letting them skip Web pages that they are not interested in, avoiding the keystrokes needed to visit the referenced content and then return to the current content.

  • People with cognitive limitations will not become disoriented by extra navigation to and from content they are not interested in.

  • People with visual disabilities will benefit from not losing their place in the content when they return to the original page. The screen reader's list of links is more useful for finding information because the target of the links are described.

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Each numbered item in this section represents a technique or combination of techniques that the WCAG Working Group deems sufficient for meeting this success criterion. The techniques listed only satisfy the success criterion if all of the WCAG 2.0 conformance requirements have been met.

  1. G91: Providing link text that describes the purpose of a link using one of the following techniques:

  2. Providing a supplemental description of the purpose of a link using one of the following techniques:

The following are common mistakes that are considered failures of Success Criterion 2.4.8 by the WCAG Working Group.

(No failures currently documented)

Although not required for conformance, the following additional techniques should be considered in order to make content more accessible. Not all techniques can be used or would be effective in all situations.