This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.

Business Case Suite:
Marketplace
Auxiliary Benefits
Policy Requirements
Cost Factors

Resources for Marketplace Information for Business Cases

This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.

Note: This document is an initial draft [see change log in progress] and should not be referenced or quoted under any circumstances. This document is under development by the Education and Outreach Working Group (EOWG), and will be offered to other W3C groups and the public for review.

Demographics of Disability Marketplace

• @@brief explanation of why Web accessibility is a cross-disability issue
  • visual disabilities: unlabeled graphics, undescribed video, poorly marked-up tables or frames, lack of keyboard support or screen reader compatibility
  • hearing disabilities: lack of captioning for audio, proliferation of text without visual signposts,
  • physical disabilities: lack of keyboard or single-switch support for menu commands,
  • cognitive or neurological disabilities: lack of consistent navigation structure, overly complex presentation or language, lack of illustrative non-text materials, flickering or strobing designs on pages
• @@brief overview of demographic data across relevant types of disabilities
  • some worldwide figures: by some general types of disability
  • examples of a demographics in few countries
  • highlight aging population in some countries, with parallel issues
  • brief look at some data on use of Web by PWD & seniors
  • looking at this data as trend indicators
  • ***and by the way, their family members also, in many cases
• @@impact on size of product or service market
  • comments about general market opportunity if including PWD (maintaining existing customer base)
  • notes about intensive use of Web by some groups of PWD & comments about specific market opportunities (attracting new customer base)

Last updated 16 February 2001 by Judy Brewer (jbrewer@w3.org)

Copyright  ©  2000 W3C (MIT, INRIA, Keio ), All Rights Reserved. W3C liability, trademark, document use and software licensing rules apply. Your interactions with this site are in accordance with our public and Member privacy statements.