Social Protocols (Platform for the Future, 3rd Gen.)
Allow users to build trust and have confidence in their Web experiences.
Enable social (human to human) interactions with computers in-between.
Mimic the social capabilities we have in the real world: to create rich content, make verifiable assertions, create agreements, and to develop and manage trust relationships.
Have explicit policy requirements placed upon them.
Enable others to offer sophisticated services and to build Web markets.
Can promotes user confidence.
Joseph M. Reagle