- Online Penetration Continues
- Online households worldwide will rise from 23.4 million in 1996
to 66.6 million in 2000. Jupiter
- Advertising is Increasing
- Advertisers spent US$157 million during the first 3 quarters of
96. Coopers & Lybrand
- Online ad market is expected to grow to $5.48 billion by 2002.
Frost & Sullivan