User's preferences & museum directory
- learn from user's behavior and past actions
- e.g., where are the exhibits the user would like to
see?
User's preferences & gift shop
- e.g., make recommendations based on preferences and what
the user saw
Communication & navigation
- context sensitivity
- e.g., parts of museum are kept quiet (automatically, the
user's phone will not "ring")
User's data & museum services
- e.g., admission via membership
