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Bug 22854 - "4.8.1.1.17" Logos, including the word "logo" in ALT
Summary: "4.8.1.1.17" Logos, including the word "logo" in ALT
Status: RESOLVED FIXED
Alias: None
Product: HTML WG
Classification: Unclassified
Component: HTML5 spec (show other bugs)
Version: unspecified
Hardware: PC Windows NT
: P2 editorial
Target Milestone: ---
Assignee: steve faulkner
QA Contact: HTML WG Bugzilla archive list
URL:
Whiteboard:
Keywords: a11y
Depends on:
Blocks:
 
Reported: 2013-08-01 16:52 UTC by dmacdona
Modified: 2016-04-14 15:30 UTC (History)
7 users (show)

See Also:


Attachments

Description dmacdona 2013-08-01 16:52:09 UTC
"4.8.1.1.17" Logos, insignia, flags, or emblems

Quite a few, but not all, accessibility people think the word "Logo" should be included in the ALT for a logo. WCAG was divided on it about a year ago when this came up. 

If the logo is a link then I can see the rational of not adding the word "logo", because the focus is on describing the link destination (although I don't object to including "logo" in this use case)... however, a logo is a legal symbol, and is very specific... if it is not linked then I would suggest it needs the word "logo" in the alt.

<img src="images/webplatform1.png" alt="web platform logo"> WebPlatform.org

I've spoken with several from the blind community about this who feel the word "logo" does not make the alt too chatty, and it gives useful information about the graphic.

When I asked for opinions on this in HTML5 meeting Aug 1, 2013, Janina said that the word "logo" is "critical", (see minutes.)

At the *very* least I think we should mention that the use of the word "logo" is optional.
Comment 1 steve faulkner 2015-06-12 14:42:23 UTC
Waiting for the HTML spec to be editable again...
Comment 2 Philippe Le Hegaret 2015-07-08 17:58:42 UTC
Steve, for example on how to edit the HTML spec, see those two kinds of changes:
 https://github.com/w3c/spork/pull/14
 https://github.com/w3c/spork/pull/13
Comment 3 Charles McCathieNevile 2016-04-14 14:33:37 UTC
Steve, ping?
Comment 4 steve faulkner 2016-04-14 15:30:41 UTC
(In reply to Charles McCathieNevile from comment #3)
> Steve, ping?
I made changes to  take into account Dave's feedback a while ago. 
http://w3c.github.io/html/semantics-embedded-content.html#logos-insignia-flags-or-emblems includes advice that authors may include the word 'logo' in some contexts.