The Protocol for Web Description Resources, POWDER, is a new technology from the World Wide Web Consortium (W3C) that bridges the gap between the traditional Web and the Semantic Web. It's simple, easy to use and can fit into existing publishing work flows with minimal development effort.

You can learn more about POWDER and what it can do for your organization below or by visiting the POWDER Working Group Home Page.

Purpose of the Event

To present the new technology with real world applications that begin to show what POWDER can do. This will include a look at the Quatro Platform that identifies and authenticates trustmarks.

Who should attend

• software and online service product managers;
• trustmark operators and awards bodies;
• Semantic Web practitioners

Agenda

• Welcome, Anne Toth, Yahoo!
• Introduction to POWDER. Phil Archer, Family Online Safety Institute, POWDER Working Group Chair
• The Semantic View, Jeremy Carroll, Top Quadrant
• The QUATRO Project — Authenticated, Machine Readable Trustmarks, Kostas Chandrinos, i-sieve Technologies
• POWDER in your Browser, Phillip Grønvold, Opera Software.
• A commercial view of POWDER, Paul Walsh, Segala
• Tying in with other standards, Matt Womer, W3C
• Comments and discussion from the floor

About POWDER

For more information about POWDER, see the Working Group home page, or read the first draft of the POWDER primer.

From an End User's Perspective, POWDER:

• delivers more of what you asked for and less of what you don't want;
• allows you to judge the trustworthiness of information found on the Web;
• brings the best of the Web to your browser.

From a Publisher's Perspective, POWDER:

• is an easy and inexpensive way to describe lots of things at once (such as everything on a Web site);
• is open to authentication so that others know they can trust your data;
• opens up your data to the Semantic Web.

From a Service Provider's Perspective, POWDER:

• supports real-time content personalization;
• makes discovering relevant & trustworthy content easier;
• identifies online resources that meet criteria that are not solely based on popularity.

Use Cases That Have Driven the Development of POWDER Include:

• context-aware content discovery and delivery
• content personalization for children
• interoperable, machine-readable trustmarks

Questions? Contact Phil Archer or Matt Womer

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