Why does the Mobile Web matter?
Today
- 2 Billion mobile phone users
- 1/4 of those use it to access the Web
- 1 Billion "fixed" internet users
Prediction for 2008
- 4 Billion mobile phone users
- more than 1/4 of those use it to access the Web
- 1.3 Billion "fixed" internet users
Ipsos Insight's 2005 The Face of the Web study
Why does the Mobile Web matter?
A glimpse on 2015
Why Best Practices are needed
Why Best Practices are needed (2)
What's so different?
- small screen
- limited input
- slow/costly network access
- much more personal,
- always on, always connected,
- always available when needed.
High level view of the Best Practices
- Mobile Web Best Practices Working Group, Mobile Web Initiative
- Proposed Recommendation (AC review)
- 60 Best Practices targeted at regular Web developers
Guiding principles
- Design for One Web
- Rely on Web Standards
- No frames, layout tables, spacer GIFs
- Do not Rely Exclusively on cookies, scripting, visual effects
- Optimize Navigation
- Check Graphics and Colors
- Small is Beautiful
- Use the Network Sparingly
- Help and Guide User input
- Think of Users on the Go
Putting it in Application
