Welcome

• Take away message: A lot of new developments in Mobile Web Access
• Schedule
  • 14:00-14:30: Welcome, Overview- Philipp Hoschka, W3C
  • 14:30-15:00: Innovations in Mobile Web Clients - Charles McCathieNevile, Opera
  • 15:00-15:30: Embracing Device Diversity - Kirk Tang, MobileAware
  • 15:30-16:00: Break
  • 16:00-16:30: Best Practices for Mobile Web content - Philipp Hoschka, W3C
  • 16:30-17:00: Building Mobile Applications with SVG Tiny - Dean Jackson, W3C
  • 17:00-17:30: Wrap-up - What the future holds for the mobile Web - Panel

Overview

• What is W3C?
• What is the potential for mobile Web access?
• What has changed since the WAP 1.0 days?
• What is W3C's Mobile Web Initiative?
• Perspectives

What is W3C ?

• Founded by Tim Berners-Lee, Web Inventor
• Mission: Lead the Web to its Full Potential
• Industry consortium
• Over 400 members (3, Alcatel, AT&T, BT Labs, DaimlerChrysler, Ericsson, France Telecom, HP, IBM, Intel, Microsoft, Nokia, SAP, Siemens, TIM, T-Mobile, Vodafone,..)

Overview

• What is W3C?
• What is the potential for mobile Web access?
• What has changed since the WAP 1.0 days?
• What is W3C's Mobile Web Initiative?
• Perspectives

Active Users Increasing, Strong Revenue Generation Despite Price Erosion

A significant proportion of subscribers have terminals enabled for browsing. The active user population is rapidly growing, and despite the downward pressure on prices, mobile browsing is a strong revenue generator.

Source: W3C-MWI/Nokia

Mobile Web in Developing Countries

The Mobile Web can accelerate Internet access around the world by solving the "last kilometer" problem

• Commerce, healthcare, education, eGov, communication ... [ex: Der Spiegel]
• 61% of the BBC's international Wap users came from Nigeria (BBC, Aug 2006)
• W3C Workshop on the Mobile Web in Developing Countries, Dec 2006, Bangalore

Overview

• What is W3C?
• What is the potential for mobile Web access?
• What has changed since the WAP 1.0 days?
• What is W3C's Mobile Web Initiative?
• Perspectives

Web has become Mass Medium

• on par with TV: 14 hours a week online (JupiterResearch, Jan 2006, US market)
• huge potential for mobile Web access

Mobile Web: Growing Use

• T-Mobile Web'n'Walk:
  • 330 page views per month per user
  • 199% increase in data ARPU (Average Revenue Per User - excl. SMS)
  • Source: Opera, April 2006
• BBC
  • BBC: Number of requests to mobile content doubled in 2005
  • Approaching 250 million for the year (from 50K in 2001)
  • 28% of mobile users *only* accessed BBC content from mobile phone, not PC
  • Source: BBC, November 2005
• Web/info access generates $2.7 billion of data revenue (32%) (Source: CTIA Semi-Annual Wireless Survey)
• "Mobile browsing becoming mainstream", Ipsos study/news.com
• ...

Overview

• What is W3C?
• What is the potential for mobile Web access?
• What has changed since the WAP 1.0 days?
• What is W3C's Mobile Web Initiative?
• Perspectives

Who's Involved?

19 Sponsors

• WG Participants: AOL, France Telecom, Google, Microsoft, mTLD, Nokia, NTT DoCoMo, Opera, T-Online, Telefonica, Vodafone, ...

Sponsor Benefits

• Participate in MWI Leadership through MWI Steering Council
• Participate in Marketing and Outreach
  • Press release on joinining
  • Testimonials
  • MWI Sponsor logo
  • MWI speaking opportunities (MWI seminars, talks)
  • MWI publications (brochure)
  • MWI Tradeshow appearances (3GSM, ...)

Current Work Items

• Mobile Web Best Practices (see later Talk)
  • "MobileOK" Trustmark
• Device Description
  • Improve access to device description information
  • Standard API to Device Description Repositories

Overview

• What is W3C?
• What is the potential for mobile Web access?
• What has changed since the WAP 1.0 days?
• What is W3C's Mobile Web Initiative?
• Perspectives

It's 1996 All Over Again ...

... But Some Things Easier

Final version of slides available at