Pipers on the streets of Edinburgh

Mobile Web Opportunities Session

Presentation of the Mobile Web Initiative
News from the Best Practices Working Group
News from the Device Description Working Group
Panel: What will the Mobile Web 2.0 be?

Presentation of the Mobile Web Initiative

Typical horror reaction of a user faced with the Web on a mobile device

The next big thing for the Web?

63% of all handsets are Web-capable, i.e. 1.1 Billion! (Source: Informa, 2005)
- but 74% of those not yet really used for the Web
Browsing is number one data packet generating service (Source: Nokia study, 2005)
the "walled-gardens" days are fading away
mobile devices are cheaper, always available, personalizable, increasingly location-aware
- mobile-only Web users

Centered around the User

The User is at the center of the cooperation of the various industrial actors

Sponsorship based initiative

W3C Mobile Web Initiative Sponsors

40 Members Participating in the MWI Working Groups

Broad industry support:

Afilias Limited
America Online, Inc. (AOL)
ANEC
Argo Interactive Ltd
AT&T
Centre for Development of Advanced Computing (CDAC)
Drutt Corporation
ETRI
elmundo.es
ERICSSON
France Telecom
Fundación CTIC
Fundación ONCE
Go Daddy.com
Google, Inc.
Indus Net Technologies
Infraware
Institute of Informatics & Telecommunications (IIT), NCSR
IWA-HWG
Internet Content Rating Association

Mobileaware, Ltd.
Microsoft Corporation
mTLD Top Level Domain Limited
NeoMtel
Nokia
NTT DoCoMo
Openwave Systems Inc.
Opera Software
Royal National Institute for the Blind (RNIB)
Segala
Sevenval AG
SK Telecom
T-Online International AG
Telecom Italia SpA
Telefónica de España, SAU
The Boeing Company
TIM Italia SpA
University of Helsinki
Vodafone
Volantis Systems Ltd

Two Working Groups

Mobile Web Best Practices: Encouraging creation of Web content that fits mobile devices
Device Description: Enabling adaptation of Web content for mobile devices

Training and outreach

Mobile Web Best Practices checker (alpha release)

http://www.w3.org/Mobile/check

Possible Next Steps

Test suites
More validation services
Training program
Guidelines/Specifications for devices/user agents