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Business reasons for a new HTML concept
From HTML for email Community Group
This page schould given a basis for argumentation for start a new email HTML concept:
Argumentation | Discription | ISP | ESP | Customer |
---|---|---|---|---|
optimize creation | Email Service Provider need a lot of Time to opitimize all mails for different clients and work with different CSS standards. To optimize the greation time it will be usful to define a new CSS and HTML Standard based of HTML 5 | X | ||
cut traffic costs | World wide more and more mails will be send, most of the HTML source in emails are superfluous. With a new HTML standard it could be possible to cut data source round about 40 percent | X | ||
cut memory capacity requirements | Organize the source has a dircet impact of the file size and memory capacity | X | ||
ultra devices requirements | In the next years we will experience a change of digital divices. Customers are interest to read their mails on all terminals | X | ||
machine readability & freedom from barriers | Organzine information will be the next big thing. Information had to be link with the real world and internet of things. | X | X | X |
Multimedia | Organzine multimedia content e.g. videos and music | X | X | X |
Opt-In Management | Organzine a global standard to handel the opt-in management for newsletter / email-marketing | X | X | X |
Security Management | Find a way to optimize security aspects of the email. E.g.: Display Images, Link Checks, ... | X | X | X |