Post details: Outreach Event Report September 2008

Monday, September 22nd 2008

Permalink 10:56:22 am, Categories: News

Outreach Event Report September 2008

POWDER Outreach Event More of What You Want When You Want It Anne Toth of Yahoo! introduces the eventThis was the third and (probably) final outreach event organised by the POWDER Working Group. Hosted by Yahoo!, who have long been interested in the concepts around machine-readable trustmarks through this working group and the Quatro Project which is part of the EU's Safer Internet Programme, the event had a healthy WG member/guest ratio. As with previous occasions, the event was held under the Chatham House Rule which means that reporting is restricted, however, it is safe to say that our guests included TRUSTe, Mpower Media, the MPAA, Secure Path, AT&T, Cable in the Classroom, the Center for Media Literacy, Comcast and more. The working group's output and ideas were well received with several expressions of support. The discussion, naturally, focussed on the issue of trust. Can a machine trust a machine? As POWDER makes clear, the answer to that is no. Trust is a judgement of one person by another – what POWDER does is to facilitate that human judgement. A near-complete view of the event's participants Several organisations in the room made it clear that they are actively looking at implementing POWDER in one way or another, either as a full-blown service or as a test bed. Various group members discussed their own implementation plans and, whilst no one would suggest that there is anything other than a great deal of work yet to do, future adoption of the protocol seems set for a good start. As for adoption by the big search engines - it's clear that if and when there is sufficient POWDER data of sufficient quality (i.e. without spam), then they will be pleased to use it. Any future effect of POWDER on things like position in search results will emerge rather than be announced.
Phil ARCHER 1 comment

Comments, Pingbacks:

Comment from: Matt [Visitor] ·
"Can a machine trust a machine?" with a definitive answer of NO from POWDER is encouraging.
Until computers are able to detect nuance and intonation then there is always the possibility of deceit, and this is something that is only inherently capable by a person. However I do think that there will be a time when a computer can trust a website's intent after analysis of the total content.
It will be interesting to see this in action sometime in the future.
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