W3C announced today the W3C Workshop on Digital Marketing, 29-30 April 2015, in Tampa, Florida (USA). The event is hosted by Nielsen.
Digital Marketing and the ecosystem surrounding it are growing at an unprecedented pace as consumers take advantage of new devices, features, and content on the Web; our core focus. As the Open Web Platform and technologies such as HTML5 continue to expand and offer new functionalities, brands, interactive marketers, content publishers and third party providers are calling W3C’s attention to gaps and challenges.
Our goal is to better understand which changes to the Open Web Platform would help improve interoperability, increase efficiencies, enable new innovations, and enhance communications. Topics of discussion include Security, and interaction with security measures; Data-gathering and measurement; performance, etc. W3C membership is not required to participate. The event is open to all. All participants are required to submit a position paper by 10 April 2015.