Persona 1

Person with cognitive disability using an instructional video with animations to learn how to complete a form correctly (related: #Persona_19).

Persona 2

Person with hearing disability using videos with captions to understand their content - not possible otherwise!

Persona 3

Person with perceptual disability, such as dyslexia, using captions to read and listen to the information, to understand it.

Persona 4

Person who is a non-native speaker, and uses captions to help understand the contents of the video (related #Persona_26).

Persona 5

Person in a loud environment, such as airport or sports bar, using captions to be able to understand the video.

Persona 6

Person in a silent environment, such as on the bus or while bringing the kids to bed, using captions to not disturb others.

Persona 7

Person with color perception disability encountering difficulty on many websites due to poor color contrast.

Persona 8

Person without color perception disability able to read the website but more slowly due to poor color contrast.

Persona 9

Person using website on a tablet in the sun glare but still able to distinguish colors due to sufficient contrast.

Persona 10

Person with a physical disability using voice recognition to operate the computer and entire (smart) home (related #Persona_28).

Persona 11

Person using voice recognition to operate the computer on the go.

Persona 12

Person using voice recognition due to repetitive stress injury (person does not recognize themselves as disabled; related #Persona_29).

Persona 13

Person using text-to-speech to listen to online content, such as a newspaper, while multi-tasking (eg. making coffee, opening mails, etc.).

Persona 14

Person with visual disability using screen reader to access the computer and read website contents, when they are correctly coded.

Persona 15

Person trying to find information on a website in a stress situation, and being successful on websites with clear layout and design.

Persona 16

Person with visual disability using screen magnification to operate websites with clear layout and design.

Persona 17

Person unsuccessfully trying to complete a form with unclear instructions and error message, and successfully another website.

Persona 18

Person who is older and a novice computer user, who is equally confused by the unclear website and helped by the other one (see #Persona_17).

Persona 19

Person with cognitive disability using a form with unclear instructions and error message, and another website with clear forms (related #Persona_1).

Persona 20

Person unsuccessfully trying to complete a form with small click areas while on a moving train, and successfully another website.

Persona 21

Person who has mild arthritis and tremors due to age, has similar problems with the first website and helped by the other one (see #Persona_20).

Persona 22

Person with a physical disability, such as severe spasms or tremors, only able to use the accessible website (see #Persona_20; related #Persona_28).

Persona 23

Person with low vision using web browser settings and custom style sheets (as opposed to screen magnification) to use websites effectively.

Persona 24

Person using web browser settings to customize text presentation to match their own personal preferences (as opposed to accessibility needs).

Persona 25

Person unsuccessfully trying to use a website with overly complex language and jargon, and successfully another websites.

Persona 26

Person who is a non-native speaker, has similar problems with the first website and helped by the other one (see #Persona_4; related #Persona_4).

Persona 27

Person with a learning disability, such as down syndrome, only able to use the accessible website (see #Persona_25).

Persona 28

Person with a physical disability, such as quadraplegia using a head-stick, only able to use websites with keyboard support (related #Persona_22).

Persona 29

Person using keyboard due to broken arm (person does not recognize themselves as disabled; related #Persona_12; see #Persona_28).

Persona 30

Person using keyboard due to broken mouse (person not trained in using keyboard for website access; see #Persona_28).