< Scripts for Showcase Examples with Videos
Relate the issue to the personal experience of the reader/viewer, as most will have encountered a situation of complex language. Make references to presentation, which needs to be considered along with language. Emphasize that simple language and presentation is good practice in addition to an accessibility requirement. Also highlight the complementary benefits, for example for people new to computers and with lower computer skills, new to the website, unfamiliar with the subject matter, or in a hurry and distracted. Include some examples of what simple language entails.
| Sequence | Time | Elapsed Time | Narration | Visuals | Audio Description |
|---|---|---|---|---|---|
| 1 | 0:15 | 0:15 | To postulate a conceit more irksome than being addressed in sesquipedalian syntax is adamantine Or put another way, being spoken to in unnecessarily long and complicated language is a pain! |
In a kitchen an elderly man with a chef’s hat on is looking at an online recipe with his grand child, who has Down Syndrome. They are making a hell of a mess, putting eggs directly into a bag of flour, there’s marzipan everywhere, etc. Every once in a while granddad looks quizzically at the book and picks up a dictionary, looks up a word and carries on. |
|
| 2 | 0:05 | 0:20 | Yet many websites use overly complex language, jargon, and acronyms | He types ‘easy baking’ into his search engine. A book with a 5* review comes up. | |
| 3 | 0:06 | 0:26 | Especially on forms or for carrying out tasks, like purchasing. | He tries to order the book but the online form is very complicated. | |
| 4 | 0:09 | 0:35 | It makes them difficult and unappealing to use for many people | An advert for a blog comes up ‘simple baking’. He clicks. The blog’s steps are simple with photos. | |
| 5 | 0:04 | 0:39 | Websites that use clear language are easier to use - and provides access to many such as non-native speakers and people with some forms of cognitive disabilities | Cut ahead in time and we see him in a tidy kitchen with a lovely looking cake. Grandpa and grandchild are proudly looking at the cake and start cutting it and digging in. |
|
| 6 | 0:04 | 0:43 | Visit w3.org/WAI for more tips and information |