PICS Technical Mission, excerpt

The technical working group will devise a values-neutral infrastructure for Internet content labeling. The three primary goals are to:

1. enable content providers to voluntarily label the content they create and distribute.
2. enable third-party labeling services to associate additional labels with content created and distributed by others. Services may devise their own labeling systems, and the same content may receive conflicting labels from different services.
3. enable parents and teachers to use the labels to control the information that children under their supervision receive.

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