1 WP6: Community Involvement

1.1 Objective

Ensure the involvement of key industry stakeholders and various communities at large during the development of the LT-Web metadata standard, and foster the uptake of LT-Web metadata. This work package will be lead by Arle Lommel (DFKI).

Branding is an important aspect of this work package. The project will use the brands (logos, dissemination channels, communities at large) of W3C and the MultilingualWeb project for general dissemination, and for the three events described in the tasks 6.1, 6.2 and 6.3. Participation for all three events will be free of charge. The LT-Web brand will not be used for dissemination separately.

The workshops to be organized will be W3C workshops. The work package lead, DFKI, will be responsible for running the workshop logistics. DFKI will work with W3C to assure conformance to the W3C process (e.g. using W3C communication channels, method of workshop setup, etc.). In addition to the involvement in this WP, all participants of the LT-Web consortium will make presentations at events from their communities, to foster feedback and uptake of the LT-Web metadata standard.

1.2 Task 6.1: Gathering of Requirements and Use Cases for LT-Web Metadata [Task leader: DFKI; contributors: TCD, MS ECD, UL, ENLASO, Cocomore, Linguaserve]

Deliverables resulting from this task: D6.1.1 Workshop 1; D 6.1.2 Summary Report 1.

The gathering of requirements and use cases for LT-Web metadata will be organized through multiple channels and action lines:

• Communication and online survey. A communication and survey in order to help raise awareness among senior industry stakeholders and to elicit their guidance on requirements, and buy in for the remainder of the project and beyond.

• Interviews. Technical staff from a selection of companies responding to the first survey will be interviewed to gather more detailed feedback on possible omissions and areas for improvement.
• Second survey and communication for a broader circle of respondents to raise wider industry awareness and elicit further feedback.

W3C will issue a press release about the formation of the LT-Web metadata working group.

We target a total of 75 responses to the survey and 15 instances where key industry stakeholders indicate they will consider including the definitions developed by the project in their long-term (3 year) technology roadmaps. We will continue to engage with all respondents and key stakeholders throughout the life of the project.

A W3C workshop will be held under the brands of W3C and MultilingualWeb for gathering requirements about LT-Web metadata. It will be open to the public. The project participants and the participants of the MultilingualWeb project will serve as program committee members.

1.3 Task 6.2: Wider Community Involvement [Task leader: DFKI; contributors: TCD, UEP, MS ECD, UL, ENLASO,Cocomore, Linguagserve, Lucy]

Deliverables resulting from this task: D6.2.1 Workshop 2; D 6.2.2 Summary Report 2.

Wider community involvement inside and outside of project partners, the MultilingualWeb community and WC3 will be organized through multiple channels and action lines:

• Disseminate draft specifications and gather feedback through industry bodies and standards organizations, such as GALA, W3C, OASIS, Localization World, TAUS and ETSI.

• Demonstrate prototypes and solicit documented feedback.

• DFKI will organize webinars and present LT-Web and the metadata definitions in partnership other industry bodies, as well as to demonstrate prototypes and solicit documented feedback.

• DFKI will follow-up with in-depth interviews to gather detailed feedback.

• On behalf of the consortium, DFKI will present LT-Web metadata standard in conference and workshop presentations at regularly scheduled conferences.

• Cocomore, LinguaServe, MS, UEP, and UL will take booths at regular conference exhibitions to demonstrate prototypes.

The LT-Web W3C working group will issue requests for comments about drafts of the LT-Web metadata standard, and will handle the comments received from the public on the drafts.

We target 3 webinars, booths at 4 events, a minimum of 2 event presentations and 12 in-depth interviews.

1.4 Task 6.3: LT-Web Metadata Outreach [Task leader: DFKI; contributors: UL, MS ECD, ENLASO, Cocomore, Linguaserve]

Deliverables resulting from this task: D6.3.1 LT-Web Event; D6.3.2 LT-Web Press Kit and Brochure.

LT-Web metadata outreach will be organized as a dedicated W3C workshop or part of a W3C workshop that is branded as a MultilingualWeb workshop. This would include:

• A strong program with executive panels, discussion forums and thought leader presentations.

• Active social media activity using DFKI, MS ECD and other consortium member presence using LinkedIn, Facebook, and Twitter.

• Videos and reports in the run up to, and after the conference for broadcast and dissemination.

• A press pack, brochure and online demos to outline the context, significance and outcomes of the LT-Web.

• As part of this event, W3C will gather requirements for further standardization in the area of language technologies and localization.

We target 200 participants at this event.

• In conjunction with DFKI, W3C will issue a press release about the finalization of the standard, again using thebrands of MultilingualWeb and W3C.