Schema.org
        Charles Nevile
        @Chaals / Чаалз
        
            Grupo CTO
        
       
    
    
      
        Yandex?
        
        - #1 Search engine (62%) in Russia
- #2 for mail (1: mail.ru)
- Maps, Music, Money, Market, …
- Translate (now 3642 languages)
- APIs, BEM (#b_), …
- Co-sponsor of Schema.org
 
    
    
      
        Schema.org
        
        - Metadata for Search engines
- Microdata, RDFa, JSON-LD, …
- Flat Vocabulary
- "Owned" by 4 search engines
- Technical discussion in public
 
    
    
      
        Where we are
        
	- Used by about 10% of public content
- English language documentation
- "Could use improvement"
- Improve choice of Term names
- Adding real multilingual examples
 
    
    
      
        How we work
        
        - public-vocabs@w3.org mailing list
- Wiki for proposals
- Final decisions by 4 sponsors
- Improving our publishing system
- "Pragmatic" changes made easily
 
    
    
      
        Sports
	Globally big deal
        
	- (In most places)
- Different Sports are different
- Limited types of venue
- International leagues (eg UEFA)
 
    
    
      
        Actions
        Things you can do
        
        - Yandex Islands, Gmail, …
- Terminology clashes
- How to extend
- (That's a general issue)
 
    
    
      
        Microdata
        
	- Political decision originally
- Yandex: The easiest spec to translate
- Led to wide deployment in Russia
- RDFa, JSON-LD have communities
- Problem: complex inverse mechanism
 
    
    
      
        Look forward to
        
	- Faster updates
- improving inverses in µdata
- better documentation
- Multilingual examples, case studies
- Terms to match the wide world