Custom URI Schemes

There is a constant compettion between web sites and native apps. One of the ways in which Apps compete with the HTML web is when they make up a custom UR scheme for their own use. You can argue that they are not competing with the web, they are becoming part of it. The OS then lets the web and the app interact, with the user controlling whether a given link following takes them to the web or the app. For example, you can follow a link to a video clip on the web, and watch it on the web but Netfllix, Youtube, Apple, etc will alwys try to get you to switch to the app so they have more control of your environment, and can store lots more data on your device. Issues include clashes of scheme names, and security issues with malicious links, and problems of lack of access to search, lack of archiving.