W3C Membership is part of a marketing strategy
  • Membership logo on company home page, general brochures,

    specific products…

  • Membership logo on company home page, general brochures, specific products…
  • Member logo and testimonial on W3C’s home page
    • ≈ 250,000 pageviews daily(!)
May be associated with new recommendations
  • Working group membership, early implementations
    • implementation may become part of the official test suite
  • Testimonial when new announcements are made
Belong to a highly competitive and international group
The real “actors” of the Web!