PPT Slide
This has been a useful event at which to stress the nature of a televisual presentation and its faux-voisin the PC
The TV is a shared experience, in which interruptions, even adverts, are not welcome. There is also a cultural and a demographic dimension. We envisage that for a great many years to come that a majority of a population will choose this as the means of delivering entertainment to the home. It is characterised by product stability.
The PC is a personal one_to_one experience and the entertainment thread can be arranged by quite different selection methods. Product and service volatility are features.
A marriage may involve the creation of a stable MMM paradigm to anchor the changing WWW environment for the TV viewer.