21:51:14 RRSAgent has joined #mcm 21:51:18 logging to https://www.w3.org/2025/11/10-mcm-irc 21:51:18 RRSAgent, do not leave 21:51:19 RRSAgent, this meeting spans midnight 21:51:19 RRSAgent, make logs public 21:51:21 Meeting: Media Content Metadata: Practical Approaches for Cross-Industry Collaboration 21:51:21 Chair: Hiroki Endo 21:51:21 Agenda: https://github.com/w3c/tpac2025-breakouts/issues/51 21:51:21 Zakim has joined #mcm 21:51:22 Zakim, clear agenda 21:51:22 agenda cleared 21:51:22 Zakim, agenda+ Pick a scribe 21:51:24 agendum 1 added 21:51:24 Zakim, agenda+ Reminders: code of conduct, health policies, recorded session policy 21:51:24 agendum 2 added 21:51:24 Zakim, agenda+ Goal of this session 21:51:25 agendum 3 added 21:51:25 Zakim, agenda+ Discussion 21:51:25 agendum 4 added 21:51:25 Zakim, agenda+ Next steps / where discussion continues 21:51:26 agendum 5 added 21:51:26 Zakim, agenda+ Adjourn / Use IRC command: Zakim, end meeting 21:51:26 agendum 6 added 21:51:27 breakout-bot has left #mcm 23:15:24 hiroki has joined #mcm 23:16:56 shu has joined #MCM 23:17:08 kaz has joined #mcm 23:17:22 ohmata has joined #mcm 23:17:37 jkamata has joined #mcm 23:17:42 present+ Hisayuki_Ohmata 23:18:02 present+ Junko Kamata 23:22:41 present+ Kaz_Ashimura 23:24:43 rrsagent, make log public 23:24:49 rrsagent, draft minutes 23:24:50 I have made the request to generate https://www.w3.org/2025/11/10-mcm-minutes.html kaz 23:25:31 agenda: https://github.com/w3c/tpac2025-breakouts/issues/51 23:26:03 scribenick: kaz 23:26:37 cpn has joined #mcm 23:26:41 scribe+ cpn 23:26:59 present+ Chris_Needham 23:28:09 hirata has joined #mcm 23:28:39 Haruki has joined #mcm 23:28:49 Daihei has joined #mcm 23:28:57 present+ 23:29:04 present+ 23:29:04 shiestyle has joined #mcm 23:29:21 present+ 23:29:37 hagio_nhk has joined #mcm 23:29:42 ktoumura has joined #mcm 23:29:43 present+ Hiroki Endo 23:29:50 present+ 23:30:01 jay has joined #mcm 23:30:06 present+ Kunihiko_Toumura 23:30:13 lei_zhao has joined #mcm 23:30:15 Ozawa has joined #mcm 23:30:27 alwu has joined #mcm 23:30:49 Tommy has joined #mcm 23:30:52 present+ 23:31:00 present+ 23:31:08 present+ 23:31:16 cccccbcthhcirldjjvuivdgrelllchtrukjtgiiniucj 23:31:21 zakim, who is here? 23:31:21 Present: Hisayuki_Ohmata, Junko, Kamata, Kaz_Ashimura, Chris_Needham, Daihei, hirata, shiestyle, Hiroki, Endo, Haruki, Kunihiko_Toumura, alwu, jay, lei_zhao 23:31:25 On IRC I see Tommy, alwu, Ozawa, lei_zhao, jay, ktoumura, hagio_nhk, shiestyle, Daihei, Haruki, hirata, cpn, ohmata, kaz, shu, hiroki, Zakim, RRSAgent 23:31:35 present+ Yuta_Hagio 23:31:43 s/cccccbcthhcirldjjvuivdgrelllchtrukjtgiiniucj// 23:32:07 hiroki: Welcome to the breakout. I'm from NHK, and chair of the Media Content Metadata Japanese CG 23:32:27 ... We'll discuss practical approaches to improve metadata interoperability, focusing on practical use cases 23:32:38 ... We'll have some live demonstrations 23:32:50 ... We look forward to your feedback 23:33:01 ... This group was created following a breakout at TPAC 2023 23:33:05 jkamata has joined #mcm 23:33:29 ... Our goal today is to report on progress on interoperability, and get feedback for future collobration 23:33:40 ... I encourage everyone to share their perspectives 23:34:38 Sho has joined #mcm 23:34:45 Sam3 has joined #mcm 23:34:48 okin has joined #mcm 23:35:09 ... [Reviews the agenda] 23:35:59 naomi has joined #mcm 23:36:03 present+ 23:36:05 Yuichi has joined #mcm 23:36:24 Topic: Introduction and background 23:36:34 kanda has joined #mcm 23:37:04 hiroki: We had a breakout at TPAC2023 on media metadata interoperability. This showed the need for ongoing discussion based on practical challenges 23:37:29 nico has joined #mcm 23:37:43 ... An example challenge presented, operational costs are increasing due to adapting data to each OTT platform's API or data format 23:37:53 ... and data must be verified separately for every platform 23:38:12 ... In that session, broadcasters, metadata providers, and publishers shared their issues 23:38:22 Amane has joined #mcm 23:38:25 ... To address the challenges, MCM-JP CG was created 23:38:53 ... This session will present the outcomes of 1 year of CG activity, and invite discussion on future direction 23:39:10 Topic: Mission and scope of MCM-JP CG 23:39:24 hiroki: The mission is to promote interoperability of media metadata across industries 23:39:48 ... We shared practical case studies, best practices, building a foundation for mutual understanding 23:40:27 ... The CG's main activities are collecting scenarios from each industry, and sharing case studies, surveying global standards and initiatives 23:40:43 ... We report industry knowledge, such as issues, solutions, and metdata 23:41:03 ... And combining industry knowledge on global standards, report on the feasibility 23:41:41 ... We have a survey of specifications related to media content metadata. Each specification is well established, and useful in its respective industry 23:42:09 ... In practice, existing workflows are deeply integrated, and there is little motivation to move to a different specification unless there is a specific need 23:43:05 Topic: Focus areas 23:43:09 Sam3 has joined #mcm 23:43:46 hiroki: The first focus is industry knowledge sharing. We shared more than 10 case studies, these are in the draft report 23:44:09 ... The second focus, we gathered 6 use cases that use existing industry metadata 23:44:38 ... Some scenarios can be implemented using existing industry metadata. They don't create new metadata or rules for interoperability 23:45:16 ... 6 proof of concept demos show that some use cases are already possible today 23:45:39 ... Demo 1: event information linked with book and TV program information 23:47:10 ... This application provides event information, such as festivals. In prototype testing, integrates publishing metadata and TV program metadata 23:47:27 ... This shows the feasibility of combining the metadata was confirmed 23:47:41 ... Demo 2 shows how metadata interoperability can be applied in an automotive environment 23:48:17 ... In vehicle infotainment system, using the NetFront Browser for Automotive, from Access browser vendor 23:48:42 ... Information is combined seamlessly, across devices and contexts, both personal and in-car devices 23:48:42 shiestyle has joined #mcm 23:49:28 Demo 3 focuses on integrating broadcasting and publishing metadata, integrated with an Input Method Editor, a tool for entering non-Latin characters by combining keystrokes into characters 23:49:38 ... It provides predictive text and autocomplete features 23:50:39 ... The text predictions are based on the content metadata 23:53:18 ... In the next example, there is an intentional incorrect spelling, Pet Semetary. Without publishing metadata, the IME would recommend changing the word 23:53:27 ... so we allow input of the correct, accurate title 23:54:36 ... Another example, if the user enters "conan", the system offers the official English title, "Case Closed" 23:54:49 s/Demo 3/... Demo 3/ 23:55:42 ... Demo 4 highlights how the IME dictionary helps the user find the right content. The user often makes mistakes on input, so the system provides accurate auto-correct suggestions 23:56:02 ... The approach benefits users searching for content, and business use cases where accurate input is essential 23:57:03 ... In this scenario, contributed by a publishing member, two industry companies collaborated on the use case 23:58:11 ... Demo 5 shows how publishing promotions from a TV program. By integrating broadcasting metadata, such as title, broadcast date and time, and ISBN, the publishers can highlight a book that has been introduced on TV, making their recommendations more relevant and timely 23:58:36 ... This was contributed by M Data, a TV metadata provider 23:59:38 ... Demo 6 enables new cross-media experiences, e.g., TV programmes recommended from e-books, related to the content 23:59:52 Topic: Conclusion 00:00:40 hiroki: MCM-JP CG gathered use cases. and outcomes so far include industry knowledge collected into the CG report. and 6 scenarios identified 00:01:09 ... Some scenarios do not yet reach best practices, so we continue to collect industry knowledge 00:01:31 Topic: Discussion 00:01:40 hiroki: How can we build on these results? 00:02:12 ... We have prepared three topics to guide the conversation 00:03:02 ... Topic A is the scope of practical collaboration areas. What is feasible today? Where do we see opportunities for joint work? 00:03:22 ... Topic B is requirements for promoting initiatives and building partnerships. What is needed to build a stronger community? 00:03:45 ... Topic C is scope of MCM-JP CG and role sharing with other W3C groups and external standards organizations 00:05:05 sho: I'm from Shueshan publishers. Information like manga titles can already be shared. More complex are character names and storylines. We need to organise the data before we can share it 00:05:22 ... This experience shows what we can do now and what we can prepare for future collaboration 00:05:24 s/Shueshan/Shueisha/ 00:06:43 q+ 00:06:44 hiroki: Thank you, it's good to know the status 00:07:06 ack kaz 00:07:22 Kaz: The work so far is great, it would be nice to think about how to describe the mechanism in a generic manner 00:08:17 ... The auto-complete example is interesting, and we could describe the concepts. 00:08:46 ... The scope of the group is Japanese, but describing the mechanism more would be helpful for Japanese and international industries 00:08:51 hiroki: I agree 00:09:22 q? 00:09:35 ... It's a Japanese CG because we start with industry case studies in Japan, because media content of often created to target a specific domain 00:10:09 jay has joined #mcm 00:10:18 q+ 00:10:42 ... Japanese media content is discussed, and now we do interoperability. We start with industry case studies, so international interoperability is future motivation 00:11:23 .. The findings we share in MEIG, which I'm participating in. We collaborate with Chris as chair of MEIG 00:12:10 ... As MCM-JP CG chair, I'm collecting industry scenarios, and try to clarify common requirements for future internationalised recommendations 00:12:31 ack jay 00:13:11 Jay: Collaboration isn't so easy. Metadata semantics may be the same, but the format might be different depending on the organization 00:14:13 TAKA has joined #mcm 00:14:15 ... For example, the given name or family name. These formats mean the same person, so how to understand that one value could appear differently in different formats 00:14:22 ... Maybe AI can play a role 00:14:47 ... How to explain these different formats, but having the same semantics? That's a possible area of collaboration 00:14:56 hiroki: That's an important aspect 00:14:59 ack 00:16:43 ... AI can analyse the data, but it learns from existing data. M-Data is creating metadata using AI, so for metadata creation AI is often used 00:17:32 ... We can more easily connect other vocabularies using AI. Model Context Protocol is often introduced as a future AI technology 00:18:37 ... Have a vocabulary and vocabulary description. The data has structure, with detailed metadata. MCM-JP CG industry knowledge is converted to this example or vocabulary description 00:18:48 ... One example for collaboration 00:19:53 Yukio: The challenge we face is that publishing metadata is not designed for collaboration with other industries. This CG could transform how we approach publishing metadata 00:21:15 hiroki: Some publishers have both long and short titles, which the IME needs to allow for 00:22:00 Topic C: Let's clarify the scope of MCM-JP CG and discuss how to coordinate with other standards bodies 00:22:32 present+ Andreas_Tai 00:23:18 shu has joined #MCM 00:23:21 Andreas: It could be interesting to look at DVB-I, they are working on content guides, a more accessible way with TV Anytime for TV and media services 00:23:35 ... There could be a link with what you're doing, with the content guide 00:25:20 Hiroki: Japanese broadcasters only have metadata for EPG officially. M Data provides detailed metadata. This, and DVB metadata or other international metadata should be connected in future 00:25:53 ... An accessible approach is important, and encouraging business potential is important 00:26:32 Topic: Next steps 00:27:00 hiroki: We identified the need to continue the activities, with MEIG, and Publishing BG 00:27:10 Topic: Demo showcases 00:27:37 hiroki: Please try out the demos! 00:28:20 hagio_nhk has left #mcm 00:34:00 alwu has joined #mcm 00:35:41 [adjourned] 00:35:48 rrsagent, draft minutes 00:35:49 I have made the request to generate https://www.w3.org/2025/11/10-mcm-minutes.html kaz 00:36:08 Sho has joined #mcm 00:38:32 Sho has left #mcm 00:50:09 naomi has left #mcm 01:09:03 okin has joined #mcm 01:23:29 tidoust has joined #mcm 01:23:34 RRSAgent, bye 01:23:34 I see no action items