14:57:24 RRSAgent has joined #evangelist2 14:57:24 logging to https://www.w3.org/2021/05/10-evangelist2-irc 14:57:26 RRSAgent, make logs Public 14:57:27 please title this meeting ("meeting: ..."), Alan 14:57:38 Meeting: May 2021 Evangelist call - 1100 edition 14:57:43 Chair: Alan 14:58:54 Agenda+ Opening comments 14:58:54 Agenda+ Discussion on Web Advertising 14:58:54 Agenda+ Things happening you should pay attention to 15:00:14 present+ Alan, Paul, AlanQuayle 15:02:53 present+ Georg, Annette, BillK, Xiaoqian, Luis 15:03:19 Bill_Kasdorf_ has joined #evangelist2 15:03:57 wseltzer has joined #evangelist2 15:04:04 present+ 15:04:39 LuisMeijueiro has joined #evangelist2 15:05:06 xiaoqian has joined #evangelist2 15:06:06 present+ 15:06:08 Annette_Benelux has joined #evangelist2 15:06:13 zakim, take up item 1 15:06:13 agendum 1 -- Opening comments -- taken up [from Alan] 15:06:18 Present+ Annette 15:06:30 Alan: thanks for joining 15:06:50 ... reaching the end of our fiscal year; best recruiting year since 2013 15:06:54 ... thanks for your help! 15:07:02 ... Next year is looking even better 15:07:29 ... Recently held successful AC meeting. Pre-recorded talks followed by synchronos Q&A 15:07:50 ... Also Intro day 15:08:29 ... As world evolves virtually, need for web standards grows 15:08:52 zakim, close this item 15:08:52 agendum 1 closed 15:08:53 I see 2 items remaining on the agenda; the next one is 15:08:53 2. Discussion on Web Advertising [from Alan] 15:09:00 PayPaul has joined #Evangelist2 15:09:03 zakim, take up item 2 15:09:03 agendum 2 -- Discussion on Web Advertising -- taken up [from Alan] 15:09:10 scribe+ Alan 15:09:42 https://github.com/w3c/web-advertising#readme 15:09:47 Wendy: Thanks for joining today. I pasted into the Zoom chat and IRC the github repository where we're hosting the conversations about Web Advertising. 15:09:59 ...We have a huge number of ideas and proposals that we've seen. 15:10:19 ...The readme lists things but I want to show you the places to point people for an overview. 15:10:37 ...We're looking at privacy preserving means for advertising and web monitization 15:11:04 ...This is alternatives to web-wide tracking that still gives marketers ways to reach audiences and drive monetization. 15:11:40 ...This generated a ton of use cases. The Advertising Use Cases document is a deep dive into what folks need from the advertising technology. 15:11:58 ...Not in specific technologies but in things like understaning conversions. 15:12:29 The goal in this document is to spell out in increasing detail what the business needs are and then lay out proposals to meet those. 15:12:43 s/The goal/...The goal/ 15:13:05 ...So when a publisher brings a case forward they want things like ad safety 15:13:40 ...Affiliate Marketing - I want to send folks to a site and get a percentage of the transactions completed there. 15:13:54 ...For each of these we list what proposals have come forward to meet those. 15:14:13 ...Where we see no support it is a call to action for folks to develop proposals for them. 15:14:35 ...That's the Advertising Use Case document. 15:14:55 ...That's the best document to use in marketing the group. 15:15:06 ...It's in an easy to digest format to find use cases. 15:15:17 ...Help them see how to get engaged in the process. 15:15:31 ...Bring a new use case or a variant for an existing one. 15:15:40 ...Come to the group and as where to engage. 15:16:04 ...They could be told which has it or what group is discussing similar ideas. 15:16:30 q? 15:16:39 ...Many of the ideas or being developed as incubating ideas elsewhere - Privacy CG or Web Platform CG. 15:16:40 q? 15:17:47 Wendy: So where's the most activity happening? The group's activity exploded by browsers announcing the deprication of 3rd party cookies. 15:18:39 ...A lot of the activity has been around the suite of proposal's Google has put together under their Privacy Sandbox - predominantly around FLOC and now a bunch of other bird names 15:19:19 ...Turtledove is a browser centric auction mechanism. How to determine what to show a user without making is known to the browser. 15:19:30 present+ 15:19:32 ...Several of the others are additions or modifications of that. 15:19:59 ...Folks from the ad network segment proposing how to run the auction outside the browser. 15:20:22 ...Google has grouped these as FLEDGE 15:20:39 ...Parakette is MSFT's proposal which has been having some side meetings 15:21:02 ...The aggregate measurement and reporting APIs are all here 15:21:19 ...The other thing we have is a dashboard that pulls the issues together 15:21:30 ...Our meetings attract more than 100 people each week. 15:21:55 ...They typically have the presentation of a proposal or input from a liaison group like FRAM or IAB Tech Lab 15:22:12 ...Occaisionally we'll cover a piece of technology 15:22:32 ...Some times it's very detailed, others it's a higher level business discussion. 15:22:52 ...It's a good place for information sharing around Web Advertising and how different parties are addressing that. 15:22:56 q? 15:23:26 Wendy: How can I be helpful to you in reaching out to folks that might be interested? 15:24:06 https://github.com/w3c/web-advertising/#readme 15:24:33 -> https://github.com/w3c/web-advertising/blob/main/support_for_advertising_use_cases.md Use Cases Document 15:25:19 https://www.w3.org/groups/bg/web-adv/participants?sortaff=1 15:25:22 Vagner: How many people are engaged? What's the profile of participants? 15:25:40 Wendy: We currently have 361 represnting XXX organizations. 15:26:05 ...From the browser side we have Chrome, Edge, Safari, Apple, sometimes Brave. 15:26:17 ...We have publishers like NYT and Washington Post 15:26:34 ...We have organization who work on behalf of publishers like Cafe Media 15:26:42 ...We have magazine folks like Meredit 15:26:53 ...many from ad tech companies 15:27:05 s/Meredit/Meredith/ 15:27:15 q+ 15:27:17 ...Folks like Facebook are in there 15:27:23 q+ to ask about the role of the Privacy CG 15:27:39 ...There is also a grouping presentation we have 15:27:43 ack bil 15:28:10 Bill: Your mention of the news industry, I'm a member of IPTC and I'm suppose to be in their spring meeting right now 15:28:40 ...There's some synergy there, I have Jean Spellman presenting, but I'm thinking it would be of high interest for them to hear this. 15:28:54 Wendy: Terrific! That would be a great thing to talk about. 15:29:25 Bill: We are considering it a win that Robin is speaking tomorrow. 15:29:36 q? 15:29:44 Paul: I do see that there are issues that are being picked up by this group on Payments. 15:30:17 ...Obviously a lot of Web Advertising is tailored and flexible, so weaving capability to make it tuned into various audiences is important 15:30:27 ...Also there are needs on an international basis 15:30:37 ...And to make sure the revenue flows properly 15:30:57 ...Are there ppv and other commissions that need to be paid 15:31:07 ...I will look through some of the difference sources 15:31:23 ...I'm wondering if there are any of the payments folks involved 15:31:34 ...card brands, gateways, etc. 15:32:04 Wendy: We have not talked about the payment aspect of advertising and it's clearly something these participants all have to deal with. 15:32:15 ...They have primarily been focused on the end user side. 15:32:36 ...The group also hasn't talked about micro payments. 15:33:05 ...But the notion of attribution has come up, someone shows the placement of an ad generates revenue. 15:33:32 ...There could be an interesting connection. I don't think we have participants from the space but it could be an interesting extension. 15:33:59 Paul: In looking at the social media platforms, when you look at what TikTok has triggered in the world. 15:34:23 ...If you look at the monetization of these platforms it's Web Advertising and promotion. 15:34:47 ...More consumer centric and the corresponding agenda. 15:35:11 Wendy: The closest I can think of now is Cafe Media representing a publisher on behalf of a large number of small users. 15:35:25 ...It would be interesting to get more input from that community. 15:35:40 Paul:I'll keep this on my mind as I engage in the Payments world. 15:35:57 ...I also think the Merchant community, hospitality, airlines and so on. 15:36:18 ...They are looking more and more at Web Advertising and the payment channels in bolt directions. 15:36:19 q? 15:36:23 ack xia 15:36:23 xiaoqian, you wanted to ask about the role of the Privacy CG 15:36:52 Xiaoqian: I'm wondering what the role of the Privacy CG is and what's the expected outcome from these two groups? 15:37:15 Wendy: Privacy CG launched about a year ago and they are looking at Privacy protection. 15:37:23 https://privacycg.github.io/charter.html#work-items 15:37:32 ...Private click protection is an example. 15:37:32 https://github.com/privacycg/private-click-measurement 15:37:55 ...They are looking at measuring the attribution and measurement of advertising. 15:38:19 ...That's a place where there's lots of interest, building features formally done by 3rd party cookies. 15:38:50 ...Because of the structure of W3C groups, a BG discusses the needs, a CG or WG builds specifications and gets IP commitments. 15:38:59 ...Where CGs do it on a draft basis. 15:39:25 ...In the case of private click measurement, the expected outcome is updates to HTML so those would come out of WHATWG. 15:39:47 Xiaoqian: Is there buy in from the browser vendors on the privacy click proposal? 15:40:19 Wendy: That's being championed by Apple and has expersions of interest from two implementers. 15:41:12 ...One of the questions as these move forward is can the multiple proposals be harmonized. 15:41:14 q? 15:41:23 q? 15:42:01 Wendy: Feel free to reach out to me if you have someone that's interested in this work. 15:42:17 ...I've been doing lots of outreach and we get lots of good participation that way. 15:42:22 zakim, close this item 15:42:22 agendum 2 closed 15:42:23 I see 1 item remaining on the agenda: 15:42:23 3. Things happening you should pay attention to [from Alan] 15:42:27 zakim, take up next item 15:42:27 agendum 3 -- Things happening you should pay attention to -- taken up [from Alan] 15:42:52 Alan: what else is happening: TPAC will be virtual, over 2 weeks 15:43:43 ... breakout week: 18 October 15:43:54 ... then cross-group meetings the following week 15:44:09 ... Evangelists and chapters are invited to attend those meetings 15:44:18 ... Sponsorship opportunities 15:44:28 ... New this year, a public element to the exhibition space. 15:44:54 ... opportunity to talk to the public 15:44:59 ... tiers of value, demos 15:45:47 ... will be sharing info with you 15:46:35 ... Welcome to Jose and Daniel from our newest chapter: Uruguay and Argentina 15:46:43 ... Upcoming workshop: Color on the Web 15:47:05 -> https://www.w3.org/Graphics/Color/Workshop/overview.html Color on the Web 15:47:16 Alan: upcoming Smart Cities Workshop 15:47:27 -> https://www.w3.org/2021/06/smartcities-workshop/ Smart Cities Workshop 15:47:50 ... still time to register, present 15:49:27 ... Next meeting: June 14, Ian and Nick will talk about Payments 15:49:32 ... following, Publishing 15:50:12 ... November, decentralized identifiers and identity 15:50:38 ... All the videos of these meetings are linked from @@ page 15:52:16 rrsagent, draft minute v2 15:52:16 I'm logging. I don't understand 'draft minute v2', Alan. Try /msg RRSAgent help 15:52:23 rrsagent, draft minutes 15:52:23 I have made the request to generate https://www.w3.org/2021/05/10-evangelist2-minutes.html Alan 15:52:33 zakim, end meeting 15:52:33 As of this point the attendees have been Alan, Paul, AlanQuayle, Georg, Annette, BillK, Xiaoqian, Luis, Bill_Kasdorf_, wseltzer 15:52:35 RRSAgent, please draft minutes 15:52:35 I have made the request to generate https://www.w3.org/2021/05/10-evangelist2-minutes.html Zakim 15:52:38 I am happy to have been of service, Alan; please remember to excuse RRSAgent. Goodbye 15:52:41 rrsagent, by 15:52:41 I'm logging. I don't understand 'by', Alan. Try /msg RRSAgent help 15:52:42 Zakim has left #evangelist2 15:52:45 rrsagent, bye 15:52:45 I see no action items