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12:00:31 <kaz> Meeting: WoT Marketing
12:00:54 <kaz> present+ Kaz_Ashimura, Philipp_Blum, Cristiano_Aguzzi
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12:01:19 <kaz> present+ Xiaoqian_Wu, Kunihiko_Toumura
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12:01:56 <kaz> present+ Coralie_Mercier
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12:03:08 <kaz> present+ Jack_Dickinson
12:03:20 <kaz> present+ Daniel_Peintner
12:03:29 <kaz> present+ Michael_Lagally
12:03:34 <kaz> zakim, who is on the call?
12:03:34 <Zakim> Present: Kaz_Ashimura, Philipp_Blum, Cristiano_Aguzzi, Xiaoqian_Wu, Kunihiko_Toumura, Coralie_Mercier, Jack_Dickinson, Daniel_Peintner, Michael_Lagally
12:03:46 <xiaoqian> present+
12:03:53 <kaz> present+ Sebastian_Kaebisch
12:04:17 <kaz> scribenick: kaz
12:04:28 <lmy441900> present+ Junde_Yhi
12:05:04 <lmy441900> kaz: I don't think I have the permission
12:05:12 <kaz> Agenda: https://www.w3.org/WoT/IG/wiki/Marketing_WebConf#Feb_23.2C_2021
12:05:28 <kaz> topic: Guests
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12:06:41 <kaz> sk: Junde Yhi, who volunteered to work on the Chinese captions
12:07:59 <lmy441900> kaz: thanks
12:08:27 <kaz> xw: Xiaoqian Wu, W3C Beihan site manager
12:09:03 <kaz> present+ Tomoaki_Mizushima
12:09:08 <kaz> zakim, who is on the call?
12:09:08 <Zakim> Present: Kaz_Ashimura, Philipp_Blum, Cristiano_Aguzzi, Xiaoqian_Wu, Kunihiko_Toumura, Coralie_Mercier, Jack_Dickinson, Daniel_Peintner, Michael_Lagally, xiaoqian,
12:09:11 <Zakim> ... Sebastian_Kaebisch, Junde_Yhi, Tomoaki_Mizushima
12:09:47 <kaz> topic: prev minutes
12:10:12 <kaz> -> https://www.w3.org/2021/03/02-wot-marketing-minutes.html Mar-2
12:10:19 <kaz> sk: (goes through the minutes)
12:10:33 <kaz> ... new WoT welcome page and the explainer video published
12:10:39 <kaz> ... working on blob post
12:10:54 <kaz> ... PR 134 on TFs
12:11:07 <kaz> ... we'll look into the detail today
12:11:12 <kaz> ... any objections?
12:12:21 <McCool> McCool has joined #wot-marketing
12:12:21 <kaz> (none)
12:12:23 <kaz> approved
12:12:29 <kaz> present+ Michael_McCool
12:12:46 <kaz> topic: Basic marketing policies for publication
12:13:05 <kaz> sk: our policy to publish information publicly like the WoT Welcome page
12:13:22 <kaz> ... several options
12:13:38 <kaz> ... Marketing TF to entitled to make updates
12:13:54 <kaz> ... or getting back to the main call
12:14:17 <kaz> ... is clear Resolution needed every time?
12:14:29 <kaz> ... we need a good guideline here
12:14:42 <sebastian> q?
12:14:42 <mlagally> q+
12:14:59 <kaz> ack m
12:15:12 <kaz> ml: outbound messaging is always sensitive
12:15:35 <kaz> ... Marketing TF is a subgroup of the WoT IG
12:16:10 <kaz> ... so it would be dangerous in case the intention of the whole group were not reflected
12:16:28 <kaz> ... we've been careful to handle our meeting minutes as well
12:16:29 <dape> dape has joined #wot-marketing
12:16:43 <kaz> ... thorough review before publishing them
12:16:44 <McCool> q+
12:16:45 <kaz> sk: ok
12:16:45 <citrullin> q+
12:16:53 <kaz> ... how should we improve the procedure then?
12:17:24 <kaz> ... for example, we've been mentioning the Marketing TF's plan during the main calls
12:17:36 <kaz> ... should we record our decision using "RESOLUTION" as well?
12:18:04 <kaz> ml: for significant things, we should do so
12:18:17 <kaz> ... there could be some "border" cases, though
12:18:56 <kaz> ... specifically, if we make a completely new change, we need to record it clearly
12:19:21 <kaz> q?
12:19:52 <kaz> sk: maybe there was some confusion
12:20:15 <kaz> mm: would agree we should have made a resolution for the big release like the one we made the other day
12:20:37 <kaz> ... but would also suggest we ask people to review the content within some specific review period, e.g., 2 weeks
12:20:38 <dape> q+
12:20:38 <mlagally> q+
12:20:44 <kaz> acm mc
12:20:57 <kaz> s/2 weeks/1 week/
12:20:58 <sebastian> ack  Mc
12:21:03 <kaz> ack ci
12:21:16 <kaz> pb: also mentioned that W3C is a bit slow about marketing
12:21:33 <kaz> ... can be problematic to output standards
12:21:43 <kaz> ... so would like to agree with McCool
12:21:52 <kaz> ... one week review period would be OK
12:21:57 <kaz> q?
12:22:00 <kaz> ack d
12:22:05 <kaz> dp: agree
12:22:17 <kaz> ... 1 week might be too long but OK
12:22:46 <kaz> q?
12:22:52 <kaz> q+
12:23:19 <kaz> dp: note that if there is any problem, we should/can improve it
12:23:25 <kaz> ... don't have to be perfect
12:23:34 <McCool> q?
12:23:36 <kaz> ml: tx for your hard work first
12:23:36 <McCool> q+
12:23:37 <cris> cris has joined #wot-marketing
12:23:39 <kaz> ack ml
12:24:01 <citrullin> s/output standards/output marketing for the standard/
12:24:21 <citrullin> s/standard/standards/
12:24:36 <kaz> ... one week review period proposed by McCool is fine
12:24:53 <dape> q?
12:25:44 <sebastian> ack kaz
12:26:28 <sebastian> ack McCool
12:26:47 <kaz> kaz: we're getting a conclusion while I've been waiting :)
12:27:15 <kaz> mm: another question is how to handle the PR and branch to merge
12:27:20 <kaz> ... also how to run the review
12:27:23 <citrullin> s/one week review period would be OK/one week review period would be OK, even though it isn't ideal to move forward fast./
12:27:47 <kaz> sk: it's a generic question
12:28:20 <kaz> mm: what is the current process?
12:28:43 <kaz> sp: the PR is merged to the "master" branch and it will be applied directly
12:28:58 <cris> q+
12:29:19 <kaz> mm: not merge PR until the review is done
12:29:33 <kaz> q+
12:29:54 <kaz> mm: we can decide which is major and which is minor
12:30:06 <kaz> ... we should be conservative to manage the repo
12:30:16 <kaz> ... nice to have a preview, though
12:30:42 <kaz> dp: can look into it
12:30:54 <kaz> ack c
12:31:02 <kaz> ca: this is a right way
12:31:17 <kaz> ... but we have great features to review the PR
12:31:27 <kaz> ... every PR should be open until the review is done
12:33:05 <kaz> kaz: to see previews, we might want to have several sub repos
12:33:30 <kaz> ... and copy the contents from those sub repos to the main wot-marketing repo after the content was approved
12:34:01 <kaz> mm: Marketing TF can categorize the PRs into major and minor
12:34:16 <kaz> ... and major ones need detailed review
12:34:17 <sebastian> q?
12:34:23 <cris> q+?
12:34:25 <kaz> ack k
12:34:27 <kaz> ml: +1
12:34:37 <kaz> ack kaz
12:34:39 <kaz> ack ?
12:35:00 <cris> q+
12:35:06 <kaz> sk: we'll use two labels, "major" and "minor"
12:35:34 <kaz> ... major requires one week review and resolution at the main call
12:35:51 <kaz> ... minor requires one-day review
12:35:53 <kaz> q?
12:35:56 <kaz> ack c
12:36:54 <kaz> ca: possibly up to 2 weeks?
12:37:00 <kaz> mm: yeah
12:37:16 <kaz> ... possible one week delay
12:37:52 <kaz> ml: editorial fixes like typo can be handled quickly
12:38:08 <kaz> mm: so we should use three levels, editorial, minor and major
12:38:27 <kaz> ... editorial means typos, etc.
12:38:29 <cris> +1
12:38:57 <citrullin> q+
12:39:00 <kaz> mm: another question is twitter, etc.
12:39:19 <kaz> ... would propose 3-day review
12:39:23 <kaz> q?
12:39:27 <kaz> ack c
12:39:45 <kaz> pb: if we need to get approval, the good timing would be gone
12:40:07 <kaz> ... should have some restriction, though
12:40:11 <cris> +1
12:40:19 <kaz> mm: yeah, one week should be too long for that
12:40:39 <kaz> ... one day review for twitter
12:40:49 <kaz> ... one week review for Web pages
12:41:25 <kaz> sk: (add those proposed three labels on the agenda wiki)
12:41:50 <kaz> mm: "editorial changes" to be used bug fixes
12:42:02 <kaz> sk: is that ok?
12:42:25 <kaz> ml: should call it "bug fix"
12:43:33 <kaz> mm: and twitter news for one day announcement in the mailinglist
12:43:37 <kaz> ml: which list?
12:45:12 <kaz> kaz: Marketing work belongs to the IG, so should go to the IG list, but can be CCed the WG list
12:45:19 <kaz> s/CCed/CCed to/
12:45:29 <kaz> mm: ok
12:46:19 <kaz> sk: (record it on the agenda)
12:46:31 <kaz> [[
12:46:32 <kaz> major changes: PRs (e.g., new page content or new web pages, Blog Post) needs 1 week preview time of the WoT group (will be announced in the main call)
12:46:32 <kaz> minor changes: PRs (e.g., small extension) will be also announced latest one day before the main call
12:46:32 <kaz> bug fixes: PRs (e.g., typos, links update) can be merged directly
12:46:32 <kaz> twitter news: one day announcement in the mailing list (wot-ig & wot-wg)
12:46:34 <kaz> we will introduce three labels minor / major / editorial
12:46:36 <kaz> ]]
12:46:54 <kaz> resolution: we'll use the above as our policy from now on
12:47:05 <citrullin> s/should have some restriction, though/I think Twitter retweets etc. should be handled by some people trusted by the group. They should have some restrictions on that, of course./
12:47:46 <kaz> topic: PR 134
12:48:18 <kaz> -> https://github.com/w3c/wot-marketing/pull/134 PR 134 - Webpage: Adding TF info to WG and IG overview pages
12:48:32 <kaz> ml: the table is not really great, though :)
12:48:46 <kaz> sk: can be improved later
12:48:56 <kaz> mm: is this a major change? or minor
12:49:00 <kaz> sk: should be minor
12:49:15 <kaz> mm: ok
12:49:24 <cris> +1 for minor
12:49:25 <kaz> ... we should fix the table style before merging
12:49:37 <kaz> mm: can we fix it before the main call tomorrow?
12:49:44 <kaz> ml: will try
12:50:14 <cris> +1 for labels
12:50:28 <kaz> dp: wondering whether to use, "Task Force" or "Taskforce"
12:50:47 <kaz> mm: we use "TF" as the acronym, so should use "Task Force"
12:50:56 <kaz> ... let's put a label
12:51:29 <kaz> q?
12:51:30 <kaz> q+
12:52:29 <kaz> q-
12:53:15 <kaz> topic: Multiple language support of the video + alternative publication platform
12:53:19 <kaz> sk: two topics here
12:53:53 <kaz> -> https://github.com/w3c/wot-marketing/issues/141 issue 141 - Multiple language support for the animation video
12:54:21 <kaz> sk: Junde Yhi has volunteered to work on the Chinese captions
12:54:33 <kaz> Junde: very interested in this
12:54:35 <kaz> sk: tx!
12:54:40 <kaz> mm: fantastic
12:55:05 <xiaoqian> q+
12:55:23 <kaz> ... should we look for another caption for traditional Chinese?
12:55:50 <kaz> ... also Junde, can you work with the GitHub repo?
12:55:55 <kaz> Junde: think so
12:56:12 <kaz> kaz: if needed, you can send it by email to me and I can install it for you
12:56:14 <kaz> q?
12:56:36 <citrullin> q+
12:57:25 <kaz> sk: we have Italian captions as well
12:58:30 <kaz> xiaoqian: happy to have Chinese captions as well
12:58:51 <kaz> ... regarding the traditional captions, we have contacts in Taiwan
12:59:25 <sebastian> https://www.w3.org/2021/02/wot-explainer-video.html
13:00:04 <mlagally> I will drop off for the use cases call
13:00:25 <kaz> kaz: regarding the video server, we've already installed the explainer video on the W3C side as above
13:00:30 <koalie> [I need to go to my next meeting too :/]
13:00:38 <McCool> q+
13:00:44 <koalie> [Coralie departs]
13:01:14 <kaz> xiaoqian: these days bilibili is more popular for younger people in China
13:02:08 <kaz> sk: unfortunately, we need to continue the discussion next week...
13:09:29 <kaz> ... please join the next call
13:09:38 <kaz> xiaoqian: ok
13:09:40 <kaz> [adjourned]
13:09:46 <kaz> rrsagent, make log public
13:09:52 <kaz> rrsagent, draft minutes
13:09:52 <RRSAgent> I have made the request to generate https://www.w3.org/2021/03/09-wot-marketing-minutes.html kaz
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